A slogan is a fantastic way to convey value proposition. Through the use of a motto or phrase that represents an idea or purpose, communication to your intended audience helps to make your product or service memorable.
Commonly referred to as a “tagline,” a marketing slogan is traditionally “catchy” and (hopefully) captures audience members’ attention and influences their association with the slogan and the product it is representing. By doing so, the hope is that the brand becomes identifiable and increases conversion (i.e., purchases).
If you are at all unfamiliar with how a pay-per-click campaign works, let me enlighten you. Pay-per-click (PPC) marketing is a model of internet marketing in which advertisers place an ad on search engines and pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site. PPC offers advertisers a unique means of putting their message in front of an audience who is actively and specifically seeking out their product or service. More effective ads generate greater click-through-rates (CTR) and lower your costs.
Great. But what does that have to do with SEO?
Restoration Healthcare came to Epic Marketing in need of a complete brand overhaul. A weight loss and preventative care clinic in Irvine, CA, it was necessary that their website convey the comprehensiveness of their services in a user-friendly manner. Additionally, Epic was tasked with strategy planning, preparing marketing advice, and writing unique and relevant copy that would help increase business. Today, their site (complete with newly-designed logo) is live, mobile-friendly, and optimized for SEO purposes.
Let’s get real. You likely will not be watching the Super Bowl this Sunday solely for the premier display of athleticism. Apart from the halftime entertainment (Katy Perry and Lenny Kravitz), you want to see the commercials; in fact, several studies have found that 50% of the Super Bowl audience watches for the advertisements.
These ads, notorious for being memorable and buzzworthy, carry with them a heavy price sticker: $4.5 million to be exact, up by about $400,000 from 2014. But are they worth the price, especially since this allots for only a 30-second time slot (not a ton of time to secure market share)?
On this day in 1737, John Hancock, a patriot of the American Revolution, was born in a province of Massachusetts Bay (now Quincy). Though he was the first Massachusetts Governor and President of the Second Continental Congress, he is best known for his large and prominent signature on the Declaration of Independence—so much so that “John Hancock” is now commonly referred to when speaking of a person’s signature.
You’ve heard it time and time again: how important it is to ensure that your title tags, meta descriptions, H1s, and all that jazz are best optimized for Google Search results and an all-around better user experience. But it’s no good if you’re using dated best practices. As the world of SEO continues to change, so too does the protocol regarding what’s on the backend of your website. Let’s take a closer look.
Seeing as it is the Christmas season, it seems appropriate to spotlight one of our nonprofit clients. First Step House, who provides recovery for people struggling with substance use and behavioral health disorders, has a goal to create an environment that fosters, supports, and enables long-term recovery for these individuals. They recently launched their new brand identity—and Epic Marketing was thrilled to play a part.
So you have a business but aren’t sure as to how to go about successfully employing an overall marketing strategy. Don’t fret! The basics of any good marketing campaign are akin to preparing your holiday bird. Find out more below!
1. Market Research: Your Turkey Investigation
No Thanksgiving meal is complete without the much—anticipated turkey. In like fashion, a marketing campaign is without its very essence when devoid of market research. Collecting and organizing data is a crucial first step. You wouldn’t start shopping without first having brainstormed if a traditional turkey is this year’s route or perhaps a turducken is the trendy way to go in 2014. Similarly, any good strategy calls for prior research before making a fowl purchase.
Google has released yet another algorithm update, this time impacting local search rankings. The update has been coined “Pigeon,” and it has dramatically changed how Google determines and uses a searcher’s location, intended to provide more relevant, accurate, and useful local search results.
Overall, Pigeon caused a 23.4% drop (1) in local results – a net change with both losers and winners. While some industry experts are skeptical as to whether or not the Pigeon update has actually improved the local search experience, most of our clients have seen a slight improvement in local search rankings via Pigeon. Win!