The art of telling a story is a valuable talent to possess. Stories give us history, memories, and dreams. Through stories, we are able to relate to each other on an emotional level. It’s emotion that drives people to want to buy, not data and statistics. Data and statistics can help support the emotion of the story, but emotion is the true heart of the story.
All stories have a beginning, middle and end, but a good story has characters we relate to who achieve success in the end. Marketing is a storytelling art too, and just like all stories, marketing can be either good or bad. There are many different ways to tell the story of your business, but knowing how to tell the story is what will bring customers to you.
You own your business and it’s important to you to have it grow, flourish, and be successful. We don’t know of a single business owner who doesn’t feel this way. To help ensure that your business is profitable, you need to properly promote and sell your product. Now ask yourself this: what is the first thing consumers will see when they look at your company or product? The first thing that comes to our mind is your logo. A logo can help define a company and create a brand love and loyalty, which will resonate with your customer base for years on end.
March Madness has begun, which means it’s bracket time here at Epic. When it comes to putting a bracket together, there are so many questions and things to consider. Here at the office we have a wide variety of participants, from people who have little to no idea of what March Madness is, to self-proclaimed college basketball experts. The great thing about filling out a bracket is that everyone has a chance to win at the beginning of the tournament. For most participants, picking the best bracket is pretty much a combination of guessing and team statistics.
Knowing who your target audience is, isn’t always as cut and dry as one may think. Here at Epic we’ve noticed many of our clients had an idea of who they thought their target audience might be, but more times than not they were targeting the wrong audience. It’s probably better to say that some of our clients knew who they wanted to target, but their target audience wasn’t necessarily going to be the best audience to grow their business.
You’ve developed a product, you’ve employed a great team and you’re growing your business. Once the legwork is done, the next question that comes up is how do you let people know who you are and what you do? How do you market your product or service?
Obviously as a full service marketing firm, I could tell you that helping you channel your marketing budget in all the right avenues is a huge part of why you should hire an agency like Epic. But I’ll save that for another post, because there’s one step that must come first. You have to determine your brand before you can tell people to buy your product. You need to establish “who” you are – as a company, as a product and as a mission.
So how do you do that?
Here at Epic, seeking out more knowledge in the realm of marketing is always at the forefront of our minds. After all, we need to keep them as sharp as possible. A couple years ago, a book came out trying to answer the question: Why do certain things become so popular, while others seem to crash and burn? This conundrum in the marketing world is never ending, however, there are some basic principles pointed out in this book that will help to get your product to stick, go viral, or at least get it noticed.
An age-old marketing question: How do I get more out of my current marketing budget? Although it’s usually true that you have to spend money to make money, the solution to making more money is not always to spend more. Yes, there are “non-traditional” options in marketing that allow a penny-pinching business to spend relatively little for a marginal payoff and increase to their bottom-line, but let’s focus on squeezing the most out of the more traditional and current marketing strategies. We will look at approaches that most mainstream businesses employ, which along with a typical marketing budget, is the life-blood of new business revenue.
Fresh look and feel
When it comes to marketing, the game is always changing. What worked wonders in the past may not work at all in the future. Staying on top of the new trends and reworking old ones is a good first-step approach to making your marketing work for you.
It’s no longer 2013 and we’re half way through the first month of 2014, which means marketing in the new year has already begun. This new year brings marketing trends and ideas that have been around, but have been improved to make them more effective. Reaching your audience in exciting and effective ways, and turning them into customers, is the goal for every marketing campaign. Here are some trends to look for in 2014.
A blog is a simple way of building relationships and trust with your clients so they can feel loyal to your brand, and it can help you become recognized as a market leader in their eyes. Successful blogs play a key role in delivering your brand message, help drive sales without using sales gimmicks, and continue pushing out your sales message over and over again each week. Blogs offer insights, answer frequently asked questions that your clients have, and help them make better informed decisions.
The key to a successful blog is creating compelling content that your clients will want to read again and again. The six steps below will help you create captivating content, improve the marketing strategy for your blog and ensure that you achieve your blogging goals.