You may hear us use some of the following terms about the rapidly growing world of Internet marketing. If “conversion rate” wasn’t your first spoken word, here’s a quick guide to understanding some Internet marketing jargon:
SEO: Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s “natural” or un-paid (organic) search results. Local search results – an entirely different ballgame – are also important if your business has a physical address. Countless factors affect a site’s search engine rankings, such as site design, load time, over- or under-use of keywords, number external links – the list goes on and on.
If you’re anything like me, it’s hard to focus on a single task for more than a few minutes without getting side-tracked. If time management is a challenge for you, give the Pomodoro Technique a try!
The Pomodoro Technique is a time management method that uses a timer to break up your work day into snack-sized intervals of 25 minutes, followed by a 5 minute break. Based on the idea that frequent breaks improve mental agility, using The Pomodoro Technique will help you prevent procrastination and improve productivity. Here’s what to do:
We’re all looking for the latest productivity hacks - techniques to stay organized, to increase our effectiveness and to reduce our workloads. While I’ve always favored the good old “to-do list” via pen-and-paper, I’ve finally decided to ditch the sticky-notes for a free project management tool that is both practical and fun.
It’s called Trello, and it’s about to change the way you manage your workflow.
Trello is a virtual bulletin board that allows you to organize and track your projects, from small nuggets of information to the big picture. It’s free and incredibly easy to use.
So you’ve decided to hire an advertising agency – excellent choice! Advertising agencies come in all shapes and sizes – from small, locally-based agencies to large, international conglomerates. With thousands of advertising agencies in the United States, how does one choose? We have provided some factors to consider in selecting an agency that is a good fit for your business needs.
Yep that’s right, we have an answer for this problem, and it’s a whole lot simpler than you might think.
WEB VIDEOS! Having a video on your site will help to grow your business in more ways than one.
Why web videos? Web videos bring a special human connection to your business that you can’t get from reading content (and this is coming from a writer). Providing your audience with a visual connection to your business will help increase trust in what you’re offering.
How do we know this? Because we’re marketing geniuses! But seriously, there are two great answers to this question.
There is trend taking place in the small business world today, and that’s the outsourcing of marketing to agencies and firms. We know that we’re a full service marketing agency, and yes we would love to help with any of your marketing needs, but that’s not why we’re writing this blog. We’re writing this blog because we want to examine when outsourcing your marketing makes sense and when it doesn’t.
When it comes to marketing, there are many questions that come to mind. Where to start? What’s the best avenue for marketing my product or service? How much should I budget for marketing? What promotion will get me the highest return on my investment? The list goes on and on, but luckily you don’t have to do it all alone. The great thing about being a marketing firm is that we’ve answered all of these questions before and can give you all of the guidance you’ll need.
With that being said, we’re happy to help answer some of the questions we often hear. When it comes to deciding to market your business, you should think of it as an investment. You’re investing in yourself, as you should.
The art of telling a story is a valuable talent to possess. Stories give us history, memories, and dreams. Through stories, we are able to relate to each other on an emotional level. It’s emotion that drives people to want to buy, not data and statistics. Data and statistics can help support the emotion of the story, but emotion is the true heart of the story.
All stories have a beginning, middle and end, but a good story has characters we relate to who achieve success in the end. Marketing is a storytelling art too, and just like all stories, marketing can be either good or bad. There are many different ways to tell the story of your business, but knowing how to tell the story is what will bring customers to you.
You own your business and it’s important to you to have it grow, flourish, and be successful. We don’t know of a single business owner who doesn’t feel this way. To help ensure that your business is profitable, you need to properly promote and sell your product. Now ask yourself this: what is the first thing consumers will see when they look at your company or product? The first thing that comes to our mind is your logo. A logo can help define a company and create a brand love and loyalty, which will resonate with your customer base for years on end.