Blog

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Once Upon a Time…

The art of telling a story is a valuable talent to possess. Stories give us history, memories, and dreams. Through stories, we are able to relate to each other on an emotional level. It’s emotion that drives people to want to buy, not data and statistics. Data and statistics can help support the emotion of the story, but emotion is the true heart of the story.

All stories have a beginning, middle and end, but a good story has characters we relate to who achieve success in the end. Marketing is a storytelling art too, and just like all stories, marketing can be either good or bad. There are many different ways to tell the story of your business, but knowing how to tell the story is what will bring customers to you.

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Logos and Color Schemes & Why They Matter

You own your business and it’s important to you to have it grow, flourish, and be successful. We don’t know of a single business owner who doesn’t feel this way. To help ensure that your business is profitable, you need to properly promote and sell your product. Now ask yourself this: what is the first thing consumers will see when they look at your company or product? The first thing that comes to our mind is your logo. A logo can help define a company and create a brand love and loyalty, which will resonate with your customer base for years on end.

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Making the Right Pick

March Madness has begun, which means it’s bracket time here at Epic. When it comes to putting a bracket together, there are so many questions and things to consider. Here at the office we have a wide variety of participants, from people who have little to no idea of what March Madness is, to self-proclaimed college basketball experts. The great thing about filling out a bracket is that everyone has a chance to win at the beginning of the tournament. For most participants, picking the best bracket is pretty much a combination of guessing and team statistics.

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5 Common Misconceptions about Marketing

The concept of marketing is a very murky one. This is because marketing is the root to many different means of promoting your business. As a result, it’s easy to confuse the idea of marketing with the true purpose of marketing.

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Knowing Your Target Audience & Being Realistic About Who They Are

Knowing who your target audience is, isn’t always as cut and dry as one may think. Here at Epic we’ve noticed many of our clients had an idea of who they thought their target audience might be, but more times than not they were targeting the wrong audience. It’s probably better to say that some of our clients knew who they wanted to target, but their target audience wasn’t necessarily going to be the best audience to grow their business.

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What's in a Brand?

You’ve developed a product, you’ve employed a great team and you’re growing your business. Once the legwork is done, the next question that comes up is how do you let people know who you are and what you do? How do you market your product or service?

Obviously as a full service marketing firm, I could tell you that helping you channel your marketing budget in all the right avenues is a huge part of why you should hire an agency like Epic. But I’ll save that for another post, because there’s one step that must come first. You have to determine your brand before you can tell people to buy your product. You need to establish “who” you are – as a company, as a product and as a mission.

So how do you do that?

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Contagious – Why Things Catch On: Book Review

Here at Epic, seeking out more knowledge in the realm of marketing is always at the forefront of our minds. After all, we need to keep them as sharp as possible. A couple years ago, a book came out trying to answer the question: Why do certain things become so popular, while others seem to crash and burn? This conundrum in the marketing world is never ending, however, there are some basic principles pointed out in this book that will help to get your product to stick, go viral, or at least get it noticed.

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How to Squeeze the Most out of Your Marketing Leads

An age-old marketing question: How do I get more out of my current marketing budget? Although it’s usually true that you have to spend money to make money, the solution to making more money is not always to spend more. Yes, there are “non-traditional” options in marketing that allow a penny-pinching business to spend relatively little for a marginal payoff and increase to their bottom-line, but let’s focus on squeezing the most out of the more traditional and current marketing strategies. We will look at approaches that most mainstream businesses employ, which along with a typical marketing budget, is the life-blood of new business revenue.

Fresh look and feel

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Key Marketing Trends for 2014

When it comes to marketing, the game is always changing. What worked wonders in the past may not work at all in the future. Staying on top of the new trends and reworking old ones is a good first-step approach to making your marketing work for you.

It’s no longer 2013 and we’re half way through the first month of 2014, which means marketing in the new year has already begun. This new year brings marketing trends and ideas that have been around, but have been improved to make them more effective. Reaching your audience in exciting and effective ways, and turning them into customers, is the goal for every marketing campaign. Here are some trends to look for in 2014.

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How to Create a Successful Blog in 6 Easy Steps

A blog is a simple way of building relationships and trust with your clients so they can feel loyal to your brand, and it can help you become recognized as a market leader in their eyes. Successful blogs play a key role in delivering your brand message, help drive sales without using sales gimmicks, and continue pushing out your sales message over and over again each week.  Blogs offer insights, answer frequently asked questions that your clients have, and help them make better informed decisions.

The key to a successful blog is creating compelling content that your clients will want to read again and again. The six steps below will help you create captivating content, improve the marketing strategy for your blog and ensure that you achieve your blogging goals.

Services

Online Marketing

Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you!

Online Marketing
Surveys

What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service.

Surveys
Direct Mail

When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. 

Direct Mail
Television

Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again.

Television
Pay Per Click

Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising.

Pay Per Click
Creative

At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do.

Creative
Search Engine Optimization

If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website.

Search Engine Optimization
Radio

Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success.

Radio
Messaging

Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read.

Messaging
Campaigns

Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf.

Campaigns
Public Relations

The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company.

Public Relations
Research

Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression.

Research
Corporate Jingles

Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service?

Corporate Jingles
Social Media

Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media,  we continue to see a large amount of success from this medium.

Social Media
Graphic Design

First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty.  Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. 

Graphic Design
Campaign Tracking Tools

Coming soon.

Campaign Tracking Tools
Web Development

Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best.

Web Development
Script Writing

Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads.

Script Writing
Media Placement

In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have  just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment.

Media Placement
Print

Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising.

Print
Billboards

Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget.

Billboards
Brand Identity

Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster.

Brand Identity

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