On this day in 1737, John Hancock, a patriot of the American Revolution, was born in a province of Massachusetts Bay (now Quincy). Though he was the first Massachusetts Governor and President of the Second Continental Congress, he is best known for his large and prominent signature on the Declaration of Independence—so much so that “John Hancock” is now commonly referred to when speaking of a person’s signature.
You’ve heard it time and time again: how important it is to ensure that your title tags, meta descriptions, H1s, and all that jazz are best optimized for Google Search results and an all-around better user experience. But it’s no good if you’re using dated best practices. As the world of SEO continues to change, so too does the protocol regarding what’s on the backend of your website. Let’s take a closer look.
Seeing as it is the Christmas season, it seems appropriate to spotlight one of our nonprofit clients. First Step House, who provides recovery for people struggling with substance use and behavioral health disorders, has a goal to create an environment that fosters, supports, and enables long-term recovery for these individuals. They recently launched their new brand identity—and Epic Marketing was thrilled to play a part.
So you have a business but aren’t sure as to how to go about successfully employing an overall marketing strategy. Don’t fret! The basics of any good marketing campaign are akin to preparing your holiday bird. Find out more below!
1. Market Research: Your Turkey Investigation
No Thanksgiving meal is complete without the much—anticipated turkey. In like fashion, a marketing campaign is without its very essence when devoid of market research. Collecting and organizing data is a crucial first step. You wouldn’t start shopping without first having brainstormed if a traditional turkey is this year’s route or perhaps a turducken is the trendy way to go in 2014. Similarly, any good strategy calls for prior research before making a fowl purchase.
Google has released yet another algorithm update, this time impacting local search rankings. The update has been coined “Pigeon,” and it has dramatically changed how Google determines and uses a searcher’s location, intended to provide more relevant, accurate, and useful local search results.
Overall, Pigeon caused a 23.4% drop (1) in local results – a net change with both losers and winners. While some industry experts are skeptical as to whether or not the Pigeon update has actually improved the local search experience, most of our clients have seen a slight improvement in local search rankings via Pigeon. Win!
Up With Kids is a children’s musical theater academy where kids ages 4-18 act, sing, and dance their way through your favorite classic fairy tales with an original twist.
When Up With Kids approached Epic Marketing, they needed a marketing strategy that would allow them to reach families in school districts that were prohibiting the distribution of promotional flyers from outside parties.
The academy needed a branding overhaul – a fresh new look that would speak to the personal growth and fun to be had at Up With Kids – starting with a new logo.
You may hear us use some of the following terms about the rapidly growing world of Internet marketing. If “conversion rate” wasn’t your first spoken word, here’s a quick guide to understanding some Internet marketing jargon:
SEO: Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s “natural” or un-paid (organic) search results. Local search results – an entirely different ballgame – are also important if your business has a physical address. Countless factors affect a site’s search engine rankings, such as site design, load time, over- or under-use of keywords, number external links – the list goes on and on.
If you’re anything like me, it’s hard to focus on a single task for more than a few minutes without getting side-tracked. If time management is a challenge for you, give the Pomodoro Technique a try!
The Pomodoro Technique is a time management method that uses a timer to break up your work day into snack-sized intervals of 25 minutes, followed by a 5 minute break. Based on the idea that frequent breaks improve mental agility, using The Pomodoro Technique will help you prevent procrastination and improve productivity. Here’s what to do:
We’re all looking for the latest productivity hacks - techniques to stay organized, to increase our effectiveness and to reduce our workloads. While I’ve always favored the good old “to-do list” via pen-and-paper, I’ve finally decided to ditch the sticky-notes for a free project management tool that is both practical and fun.
It’s called Trello, and it’s about to change the way you manage your workflow.
Trello is a virtual bulletin board that allows you to organize and track your projects, from small nuggets of information to the big picture. It’s free and incredibly easy to use.