A blog is a simple way of building relationships and trust with your clients so they can feel loyal to your brand, and it can help you become recognized as a market leader in their eyes. Successful blogs play a key role in delivering your brand message, help drive sales without using sales gimmicks, and continue pushing out your sales message over and over again each week. Blogs offer insights, answer frequently asked questions that your clients have, and help them make better informed decisions.
The key to a successful blog is creating compelling content that your clients will want to read again and again. The six steps below will help you create captivating content, improve the marketing strategy for your blog and ensure that you achieve your blogging goals.
As we’re getting into December and the Holidays, now is a good opportunity to take some time and evaluate your advertising performance for 2013 and pencil in your adjustments for 2014. Although best practices suggest constant lead tracking and individual ad performance evaluation (check out some of our past blog posts for more on that), many busy business owners understandably overlook the big picture and get caught up in the day-to-day rigors of running a business. This leaves them with no time to properly evaluate past performance, let alone plan for the future, and can lead to overused ads, stale campaigns, or reactionary and ill-advised marketing decisions.
You’ve launched your business. You’ve brought on new clients. You’re implementing an external marketing program to bring on even more new clients. And yet, you’re probably still missing out on opportunities for more revenue, and don’t even know it. Why? Because you don’t have a strategy in place to keep the clients you’ve already signed on.
Repeat business is a great way to get the most out of your marketing with much less cost and effort. You’ve probably heard that it costs less to keep a client than to find a new one, and if you haven’t heard that – well, you just did.
When it comes to your advertising dollars, it’s important to have an objective evaluation of your print ad performance. Managing the investment you’ve made in your advertising is critical to the overall success of your advertising initiatives.
How often do you review your print ad performance? Evaluating print ads is an ongoing process. The review should occur immediately following the ad run, but at a minimum on a monthly basis. This will help you gauge the effectiveness of your print ads and return on investment.
Prior to 2011, websites using Google’s free analytics tool enjoyed free reign of their keyword data, meaning they could see every search query their visitors used to discover their site. The data helped site owners and SEO gurus discover what terms their site was showing for, and gave them more direction on how they could improve their rankings to attract more traffic.
But in late 2011, Google started restricting that keyword data from showing when users did searches while logged into their Google account. And now in late 2013, Google recently announced that keyword data is no longer.
Why did Google do this?
Did you know that over two million blogs are published daily? No wonder it is so hard to be found online with all that Internet competition. However, some people manage to stay above the rest; no matter how much online traffic they face.
So, how do these people do it? The answer is in the techniques they use to promote their website content. Unfortunately many authors forget to promote their content. Whether you're publishing on social media, or generating posts for your blog, you need to give your content that extra boost in order to maximize the return you will get from the time you invested.
We recently installed a dartboard in our office for some friendly lunchtime competition. As we brushed up on the rules, many were surprised to note that the bullseye is not the top value location on the board. A bullseye in standard darts is worth 50 points. There are in fact there are 4 other locations that are worth more (triple ring 17-20 – valued at 51-60 points). This knowledge has changed the way that we play the game. We find that we are consistently getting higher scores than when we just were aiming for the bullseye. A small bit of information about the game has allowed us to quickly improve our score, without necessarily getting better at darts.
Why create a landing page? A landing page serves as a link between your ad that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out a lead form or making a purchase. Often times it’s your organization’s first impression to the online community. In today’s market, first impressions are tough to overcome, especially when the competition is just one click away. A first impression is so critical to make, and usually you only get one opportunity. In fact 72% of visitors review your website prior to completing the contact form or buying. The old saying holds true: you only get one chance to make a good first impression.
Why are you advertising on the Radio?
We were introduced to a prospective client last week who is currently working with another marketing firm here in Utah. We were introduced through a mutual friend and over lunch we started talking about their business and how we could potentially help them moving forward.