5 Questions Your Site Should Answer in 5 Seconds
Whether a visitor comes to your site via search engine or referral link, you only have a few key seconds to convince them that your site provides the information, product, or service they were looking for. If your site can't answer these questions on first glance, you're probably missing out on a lot of site traffic that could otherwise turn into leads, customers, and overall profit for your business.
These five questions include:
- Who are you?
- What do you do?
- Why are you good at it?
- Where are you?
- What do I need to do next?
These questions might seem overly simple or self-explanatory, but each is an important factor in communicating how your site (and company) can fill a need for your visitors.
Who are you?
First and foremost, your site needs to quickly identify who your business is. Your business name and logo should be one of the most visible aspects on your site upon first glance.
What do you do?
Along with your branded logo and business name, visitors should be able to distinguish what your business does by glancing at your site. Whether you choose to simply state what you do in a subtitle or portray it through design and imaging, visitors shouldn't be left questioning what exactly it is your business does after viewing your site for a few short seconds.
Why are you good at it?
Next, visitors to your site should be able to easily see why you're good at what you do. This plays into the credibility of your site as well as your brand in general. Do you have an impressive portfolio? Have you received prestigious awards? Whatever it is that proves why your visitor should choose your business over your competitor should be easily visible on your site.
Where are you?
If a visitor is convinced by your credibility, they then most likely want to know if your business, product, or service is easily accessible. If you are a local business, make sure your contact info is clearly visible on the home page and accessible on your site subpages. If visitors can access your product or service online, make sure they can distinguish that immediately.
What do I need to do next?
A strong call to action is a key factor for any successful site. After all, without a strong call to action, how can you get your visitors to engage in your business? A strong call to action should be visible on more than just one area of your home page.
How is your site doing with answering these five questions? If you feel like you're struggling to see results from site traffic or thing your overall site design could use a boost, contact Epic Marketing. We can help you improve your site design and messaging to ensure its converting as many visitors as possible.