Call tracking is a must have!
At Epic Marketing, we know that tracking your marketing is just as valuable as the marketing campaign itself. And the best way to track your marketing is to do it yourself—rather than relying on your customers or patients to tell you where they think they first saw your marketing message. While there are several different tools you can use to track your marketing efforts, one of the most effective is call tracking. We've written about why call tracking is important before, but how do you know if your call tracking company is giving you all the features you really need for effective data accumulation? Here are a few tips to help you know what qualities to look for in a good call tracking company:
Without tracking data, you don't have a solid idea of how well your marketing campaigns are performing or how you can best improve them to bring in more patients or customers. That's why it's important to make sure your call tracking company is reliable and accurate. Good call tracking companies should be able to provide consistent tracking without technical mishaps and should ensure that your data is stored securely, but easily accessible when you need it.
Call tracking services should be able to not only tell how many calls your marketing materials produced, but should also help you discover the quality of those calls and how they converted into real customers or patients. Call recording helps you determine the quality of your leads, and also helps you find out how your business is doing at handling those phone calls.
24/7 account access
Call tracking for your business shouldn't be based on someone else's time frame. You should be able to access your account, see reports and analyze your data anytime you want to. This is especially true if your business operates on more than the traditional 9-5 schedule. Make sure your call tracking company gives you the ability to access your account anytime online.
Options for dynamic tracking
If your business or practice does any sort of marketing through a website, dynamic tracking is a valuable tool to use that will help you know how effective your site is in converting visitors to callers. While Google Analytics is helpful in tracking conversions through web submission contact forms and shopping carts, it can't track how many people pick up their phones to call the number listed on your website. With dynamic call tracking, you can see exactly how many website visitors called, and the pages they viewed on your site before calling.
If you're not using call tracking currently and are looking for a reliable company who offers all of the qualities mentioned above, we recommend CallStage.com. We have been recommending our client to Call Stage for years and have been very happy with data they provide that helps us track and improve our marketing campaigns. Email firstname.lastname@example.org for more information or visit their site for more details about their services.