Throughout our years of experience working with hundreds of businesses in a variety of different of industries, we've found that some practices or businesses have a harder time attracting new customers or patients than others. As we're worked with different clients, we've seen a trend in some key factors that can hurt advertising results. But unfortunately, these factors are often overlooked. Being aware of these factors can help you better plan for and gauge your marketing success:
Up to 25% of all media buys are not fulfilled correctly! Advertisers are leaving thousands on the table every year because they don’t understand how to audit their media invoices correctly.
We recognize that business owners oftentimes find themselves spread thin in the day-to-day practices of their business. This is very common. Auditing every invoice that comes through and checking that they are correct in every way is just something that most business owners claim they do not have the time to do.
Video is rapidly growing in its influence on website conversion. Video is a quick way to convey your message, make an emotional connection with your visitor, and distinguish yourself from your competition. If a picture is worth a thousand words, then how much is a video worth? Any video is being immediately judged on content, style, production quality, and presentation. We live in a society of instant gratification, and your visitors will bounce off your video if it is poorly executed and produced. Most web videos see over 30% of traffic leave within the first 30 seconds.
Here are our top 10 rules for improved video production:
When most people think of marketing, they probably envision the process of gaining new customers or clients that will contribute to the bottom line of their business. But in addition to adding new customers, it's also important to pay attention to the ones you already have. The cost of keeping a happy customer is fraction of what it costs in terms of marketing dollars to gain a new one. Customer retention is a key part of any marketing strategy and certainly something that should get a lot of thought, effort, and planning. Here are a few tips about different ways to make sure your current customers remain a part of your marketing strategy:
A common question we at Epic Marketing get as another holiday season approaches is, “Should I advertise around a holiday?” As with most questions we face, there are varied opinions in the market, and this may be due to the fact that many of the scattered voices come with their own angle and each industry is unique. If you are a Christmas tree lot, then you definitely should advertise. But what about a home improvement company? Or a law firm? Medical office? In most cases, the correct decision is far more vague. Most owners know their own industry, but look to others for marketing advice. How do you choose whom to listen to? What’s best for your business?
A good receptionist is one of the most vital components of marketing for your business. Receptionists are responsible for greeting customers, patients, clients, visitors and answering phone calls. They are also responsible for managing the affairs of the office and participating in many aspects of the business. The receptionist is usually the first point of contact for a customer and they leave the customer with a first impression of your business. They are key players in bringing new customers to your business, and such, it's important to hire qualified professionals to take on these responsibilities. Once you have hired your receptionists, the most important thing you can do is to invest in them and their future with your company.
The right image in a marketing piece can help convey a deeper message than you may be able to communicate in copy alone. Finding and selecting the appropriate images for marketing materials, as always, is easier said than done.
You have a few options:
1. Take the photo yourself - good luck!
2. Hire a professional photographer - can be pricey. Hopefully they are better than the wedding portfolio they showed you.
Surveys are often an overlooked solution to increasing revenue, patient retention and overall satisfaction. Whether done formally via phone, emails or in-office forms, or informally through verbal follow-up questions, surveys are important to creating a roadmap to success for any business. They help create an outside perspective of the strengths, weaknesses, opportunities, and threats of your business, rather than just having to create that SWOT analysis based on internal assumptions. Here are a few key reasons why surveys of both current and potential customers are important to your business:
A news group recently estimated that the value of a 2-minute FREE segment on a local evening newscast is equal in effect to buying dozens of 30-second commercials. Public Relations is the driving force behind this exposure. It goes hand in hand with marketing, although there are significant differences. With PR, you’re trying to sell your practice to the media so they can in turn sell it to your target customers.
The following is an example from one of Epic Marketing's clients:
At Epic Marketing, we know that tracking your marketing is just as valuable as the marketing campaign itself. And the best way to track your marketing is to do it yourself—rather than relying on your customers or patients to tell you where they think they first saw your marketing message. While there are several different tools you can use to track your marketing efforts, one of the most effective is call tracking. We've written about why call tracking is important before, but how do you know if your call tracking company is giving you all the features you really need for effective data accumulation? Here are a few tips to help you know what qualities to look for in a good call tracking company: