Marketing Tips
The Danger of False Advertising
In the healthcare industry, false advertising claims are not taken lightly. Recently, a prominent chiropractor and marketing consultant was fined $1.125 million in a fraud settlement for making unsubstantiated claims about the DRX-9000 traction device.
According to the filed complaint, the Danville chiropractor sold marketing materials to chiropractors nationwide that falsely promoted the DRX-9000 as "patented," breakthrough medical technology, "approved by the FDA," and "developed by NASA." These claims were determined by officials to be false and that they preyed on a vulnerable audience. Additionally, he received sales commissions from the manufacturers of the device.
What Makes a Good Ad?
What is it that makes a good ad? Is it the pictures/video? Is it what is written or said? Is it the creative elements that cause you to feel something after you have been exposed to it?
We believe that a good ad is one that is written and designed to emotionally connect with its target audience. Once connected, the content of the ad strongly persuades the person to want the product or service that is in the ad. The individual recognizes a need for it and feels a sense of urgency until the purchase is made.
Brand Reputation: Rethinking Your Strategy for the Future
Milennials, Generation Y, Generation Next. There are many different terms for this demographic, but no matter how you refer to the, one thing is for certain: they are reshaping traditional branding and marketing like never before.
Create Buzz with Giveaways and Contests
It's safe to say that almost everyone likes free stuff. Even more, people like free stuff that they actually want. Giveaways and contests can be the key to aligning your marketing strategy with the self-interests of your customers or clients. Word of mouth and referrals can be one of the best marketing tools to bring in business, and giveaways are a great way to facilitate that. When planned and executed correctly, giveaways and contests can be a huge success for your business – but on the other hand, they can also be a big failure when done on a whim. Here are a few ideas for your business to consider when planning your next giveaway.
Put the Cost in Perspective
Why Tracking is Essential for Every Marketing Campaign
The average American is exposed to thousands of marketing messages every day. From the time a person wakes up till the time they go to bed, they are bombarded with media messages almost everywhere they go. In a society that is becoming so cluttered with advertisements and marketing messages, how can businesses track which of their marketing tactics are working and those that aren't?
Lessons learned from the Reebok FTC Settlement
Toning sneakers have been all the rage lately, and I'm sure you're more than familiar with their TV and print ads that seem to be advertising a lot more than just shoes… if you know what I mean. In fact, the FTC reports that sales for toning shoes hit $1 billion last year. Several major shoe brands have rolled out their own version of shoes that claim to "build muscle" "burn more calories," and "help you lose weight," but it's the Reebok EasyTone shoes that have been getting a lot of hype this week. And when I say hype, I'm referring to their $25 million settlement with the FTC for deceptive advertising.
Huge upside in keeping track of the data
Recently I have been working on my golf game and taking a different approach to see if it would help me lower my golf score. I downloaded a great golf app that keeps track of my golf scores and shots throughout the round. I then can look at all my statistics from the round (Fairways hit, Greens in Regulation, Putts per round ect). I looked up the Pros stats and compared them the PGA Tour avg stats are Driving Accuracy 60.92% farways hit, Greens in Regulation 63.36%, Putts per Round 28 putts with avg of 1.5 per hole. With this insight I have been able to lower my scores by 4 strokes in a matter of one month. Your company will have the ability to get the same kind of results if you track the data.
How to get your ads to produce a better response
One of the many reasons why businesses choose to hire us is because of our ability to create ads that are more effective and better at accomplishing their goals. The difference between an average ad and one that we have created is often 2-3 times the response from consumers. Many of our clients want a highly targeted direct response ad that generates qualified phone calls, while others want ads that are clean, classy and focus more on branding their products and services.
Blog Categories
Services
|
Online Marketing
Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you! |
Surveys
What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service. |
|
Direct Mail
When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. |
Television
Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again. |
|
Pay Per Click
Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising. |
Creative
At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do. |
|
Search Engine Optimization
If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website. |
Radio
Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success. |
|
Messaging
Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read. |
Campaigns
Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf. |
|
Public Relations
The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company. |
Research
Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression. |
|
Corporate Jingles
Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service? |
Social Media
Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media, we continue to see a large amount of success from this medium. |
|
Graphic Design
First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty. Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. |
Campaign Tracking Tools
Coming soon. |
|
Web Development
Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best. |
Script Writing
Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads. |
|
Media Placement
In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment. |
Print
Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising. |
|
Billboards
Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget. |
Brand Identity
Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster. |
News
Quick Contact
Join Newsletter
.jpg)
