A blog is a simple way of building relationships and trust with your clients so they can feel loyal to your brand, and it can help you become recognized as a market leader in their eyes. Successful blogs play a key role in delivering your brand message, help drive sales without using sales gimmicks, and continue pushing out your sales message over and over again each week. Blogs offer insights, answer frequently asked questions that your clients have, and help them make better informed decisions.
The key to a successful blog is creating compelling content that your clients will want to read again and again. The six steps below will help you create captivating content, improve the marketing strategy for your blog and ensure that you achieve your blogging goals.
Prior to 2011, websites using Google’s free analytics tool enjoyed free reign of their keyword data, meaning they could see every search query their visitors used to discover their site. The data helped site owners and SEO gurus discover what terms their site was showing for, and gave them more direction on how they could improve their rankings to attract more traffic.
But in late 2011, Google started restricting that keyword data from showing when users did searches while logged into their Google account. And now in late 2013, Google recently announced that keyword data is no longer.
Why did Google do this?
Did you know that over two million blogs are published daily? No wonder it is so hard to be found online with all that Internet competition. However, some people manage to stay above the rest; no matter how much online traffic they face.
So, how do these people do it? The answer is in the techniques they use to promote their website content. Unfortunately many authors forget to promote their content. Whether you're publishing on social media, or generating posts for your blog, you need to give your content that extra boost in order to maximize the return you will get from the time you invested.
Why create a landing page? A landing page serves as a link between your ad that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out a lead form or making a purchase. Often times it’s your organization’s first impression to the online community. In today’s market, first impressions are tough to overcome, especially when the competition is just one click away. A first impression is so critical to make, and usually you only get one opportunity. In fact 72% of visitors review your website prior to completing the contact form or buying. The old saying holds true: you only get one chance to make a good first impression.
No matter what industry you are in, establishing credibility as a brand is crucial for improving business. Credibility gives potential customers or patients a sense of trust in your brand, and makes them more likely to take advantage of the product or service you offer. Here are a few reasons why blogging could be a good strategy for your marketing plan:
Creating a Voice
Most business websites are just static content that give visitors information about the product or service they offer. Blogs, on the other hand, give businesses a chance to create a voice for their brand without having to alter the actual content of their site. Blogs by nature are much less formal, and more creativity can be used to speak to visitors in a way that's consistent with your brand.
If you have a local business and were ever involved with the former Google Places program, you probably noticed that a few months ago your profile was overhauled to be consistent with the new Google+ platform. In addition to the aesthetic changes, Google has been incorporating local search—previously known as "Maps" results—into the organic listings more than ever before. Without a Google+ profile, especially one that is optimized, it will be hard to survive the competition of local search as Google continues to put more importance on it. Whether you currently have a profile or are starting from scratch, here are some of the most important things to pay attention to:
Claim your profile
Often considered one of the big players in the social media trifecta, LinkedIn plays a big part in how modern companies do business. Many people are aware of how LinkedIn works for their personal resume and job prospects, but don't recognize the benefit it can have in the bigger business marketplace. What's different about LinkedIn is that it's a social network just for business. Sure, you make connections and contacts, but it has a sense of heightened professionalism and credentials that make it a valuable tool to add to your efforts in increasing your company's brand and visibility. If you're new to LinkedIn or aren't quite sure how you can use it as a business tool, here are a few tips:
Build a Company Profile
When it comes to online advertising, there are seemingly endless possibilities of where you could allocate your marketing dollars. And while there are lots of options available to place online ads, you want to make sure that the outlet you choose is going to be the most successful in catering to your target audience.