Online Marketing
5 Steps to Get Your Video Noticed Online
One of the greatest myths is “If you build it, they will come”
As every business owner knows, building a clientele is hard work. Just because you offer a game changing product or service, does not mean that prospective clients will be banging down your door.
Google+ Local: What You Should Know
If you have a local business and were ever involved with the former Google Places program, you probably noticed that a few months ago your profile was overhauled to be consistent with the new Google+ platform. In addition to the aesthetic changes, Google has been incorporating local search—previously known as "Maps" results—into the organic listings more than ever before. Without a Google+ profile, especially one that is optimized, it will be hard to survive the competition of local search as Google continues to put more importance on it. Whether you currently have a profile or are starting from scratch, here are some of the most important things to pay attention to:
Claim your profile
How to Grow & Promote Your Business with LinkedIn
Often considered one of the big players in the social media trifecta, LinkedIn plays a big part in how modern companies do business. Many people are aware of how LinkedIn works for their personal resume and job prospects, but don't recognize the benefit it can have in the bigger business marketplace. What's different about LinkedIn is that it's a social network just for business. Sure, you make connections and contacts, but it has a sense of heightened professionalism and credentials that make it a valuable tool to add to your efforts in increasing your company's brand and visibility. If you're new to LinkedIn or aren't quite sure how you can use it as a business tool, here are a few tips:
Build a Company Profile
Is Advertising on Facebook Right for Your Business?
When it comes to online advertising, there are seemingly endless possibilities of where you could allocate your marketing dollars. And while there are lots of options available to place online ads, you want to make sure that the outlet you choose is going to be the most successful in catering to your target audience.
How to Establish and Promote your Business Presence on YouTube
YouTube has long been known as another social media channel that businesses can use to promote their brand, but as the 2nd largest search engine (behind Google, which its owner), businesses are finding that YouTube has much more impact on their online presence than just through social activity.
More and more YouTube videos are incorporated into Google organic searches each day, and when used properly, YouTube videos can be a great way for potential customers to find you first, not just showing current customers what you do through social channels.
Link Building Basics
When looking to build your business and brand online, there are many trains of thought on what works best. However, one of the most common needs for websites of all shapes and sizes is a solid body of links from outside websites pointing to your site. This is also commonly referred to as off-site SEO liked we mentioned in one of our previous blog posts, SEO for Beginners. While Google also looks at your site's on-site keyword usage, another important ranking factor is the quantity and quality of other links that point to your site. Google’s algorithm is a constantly evolving entity, but the need for quality links is ever present.
Is Pinterest Right for Your Business?
Growing by nearly 20 million users in just the past year, Pinterest has certainly made a splash in the social media scene. Used as a virtual pin board for organizing links through the use of images, Pinterest has become wildly popular with users who want to keep track of and find new ideas for recipes, fashion, design, tips, and more. Pinterest has experienced such staggering growth over the past two years that many are calling it "the next social media giant" along the ranks of Facebook and Twitter.
But before your business jumps on the Pinterest bandwagon, it's important to first determine if it will contribute to your company's bottom line. If you're not sure whether Pinterest would be a good addition to your social media landscape, ask yourself these questions:
How Does Your Site Measure Up to the Competition?
As the Internet becomes more dominant in our society, the competition in the online marketplace is constantly increasing, too. Businesses wanting to have an edge over their online competition need to do more than just have a website. A successful site should be properly designed for viewers and should be used as the center of a larger campaign for increased online visibility.
So how can you gauge how well your site is performing amongst your online competitors? Here are a few tips:
Search Engine Rankings:
One Website or Multiple?
Is it better to have one large website or several targeted websites related to individual products or services you offer? Through our experience with clients across the nation in various industries, we have found that many businesses have multiple websites, but often are not maintained or optimized like they should be. As a general rule, it's almost always more effective to have one authoritative website rather than multiple, small sites. Why? One website is far more productive for your budget and reaching optimal rankings while also creating brand consistency,
5 Questions Your Site Should Answer in 5 Seconds
Whether a visitor comes to your site via search engine or referral link, you only have a few key seconds to convince them that your site provides the information, product, or service they were looking for. If your site can't answer these questions on first glance, you're probably missing out on a lot of site traffic that could otherwise turn into leads, customers, and overall profit for your business.
These five questions include:
- Who are you?
- What do you do?
- Why are you good at it?
- Where are you?
- What do I need to do next?
These questions might seem overly simple or self-explanatory, but each is an important factor in communicating how your site (and company) can fill a need for your visitors.
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Online Marketing
Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you! |
Surveys
What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service. |
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Direct Mail
When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. |
Television
Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again. |
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Pay Per Click
Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising. |
Creative
At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do. |
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Search Engine Optimization
If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website. |
Radio
Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success. |
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Messaging
Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read. |
Campaigns
Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf. |
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Public Relations
The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company. |
Research
Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression. |
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Corporate Jingles
Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service? |
Social Media
Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media, we continue to see a large amount of success from this medium. |
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Graphic Design
First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty. Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. |
Campaign Tracking Tools
Coming soon. |
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Web Development
Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best. |
Script Writing
Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads. |
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Media Placement
In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment. |
Print
Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising. |
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Billboards
Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget. |
Brand Identity
Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster. |
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