Your website has about 7 seconds to make a first impression and keep your users on your website. How effective is your website at retaining first-time visitors?
That is the topic addressed in a Marketing Experiments web clinic today that demonstrated how one website achieved a 201% increase in conversions. In the web clinic, the presenter emphasized the principle that clarity trumps persuasion. Be clear and to the point, and users will be much more likely to convert than if you barrage them with endless 'salesy' talk.
The web clinic addressed three questions that users face when they arrive at a website, and the importance of answering those questions as clearly and effectively as possible: