If you own a business or have a website, you've probably heard the term 'SEO' or 'Search Engine Optimization' before. And even if you don't know much about it, you've probably heard that it's important. In today's marketplace, it's no longer enough to just simply have a website. To be competitive, you need to make sure people can find your website when searching for the products or services you offer. That's what SEO is all about. It's the process of optimizing your site in a way that signals to search engines that your site is one of the best results for searches related to your products or services. Better search engine rankings equal more traffic to your website, which eventually contributes to more revenue and profits.
Due to the recent shut down of HIT Web Design, formerly Heritage Web Solutions (reported by the Salt Lake Tribune and KSL), there are thousands of individuals and businesses that are left in need of web hosting and web design.
As many individuals who are searching for search engine optimization (SEO) services know, there are myriad choices to sift through. From sizable establishments to one-person operations, as well as services for thousands of dollars a month to a few dollars a week, people can get overwhelmed with all of the options and may risk contracting with an SEO service that will not bring the desired results.
As with any type of advertising commitment, it should be an investment that you can expect some sort of tangible returns on. Some SEO companies that I know of keep their process and resources pretty secretive, which makes it difficult for clients to trust.
If you've been running a business very long, and especially if that business is on the Internet, you've surely received countless email promising "#1 rankings on Google - just $39.95!" We certainly get forwarded a lot of these emails by our clients asking "is this worth looking into?"
These deals can sound amazing, especially when comparing against real agencies (and their real agency prices). But, like most things, you get what you pay for. Here's why:
1. The devil is in the details
The subject of choosing "SEO keywords" recently came up during a conversation with a spinal decompression clinic recently. The doctors and staff are very serious about achieving a strong online presence and they are making some great efforts to increase their online visibility through organic SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising with Google Adwords.
Today they sent a list of keywords that they would like to target for SEO, but the list didn't match the types of "local SEO keywords" that a local business or medical practice should be interested in.
I was recently asked how important Youtube videos are in SEO (Search Engine Optimization). The client had been told by one of their "web guys" that Youtube videos have the most value in SEO.
While Youtube videos can a valuable part of an SEO campaign and in driving traffic and online exposure to a website, they are hardly the most valuable SEO technique.
Here was my email response:
Youtube videos can be very effective in SEO campaigns, but shouldn’t make up the only component in an SEO campaign. A website that is optimized well for search engines should include high-quality content on a well-built, search-engine-accessible website, and should be supported by inbound links from other websites. For example, a website with a Youtube video could potentially have errors that prevent search engines from finding the website, or a lack of links and valuable content on the website could prevent search engines from ever finding the content on a website.
Search Engine Marketing (SEM) is quickly taking a larger portion of the monthly advertising spend of companies of all sizes. Business owners know that if they want to stay in front of their consumers then they need to be spending some of their monthly budget online.
There are hundreds, if not thousands of people each month (in your area) that are searching online for your product/services. What is your business doing to get in front of these qualified consumers? Are you using Sponsored Links, Search Engine Optimization, Pay Per Click Advertising, and/or Social Networking to increase phone calls?
Here are the Top 5 reasons your businesses should be using Search Engine Marketing (SEM).
You might be surprised at when users are searching for your services - find out by entering your keywords ('san diego dentist,' boston plumber, etc.') in the Google Adwords Keyword tool. Google just released a handy new tool that lets you find out when your customers are searching for you the most.
The tool gives us a lot of valuable information that can be used:
- For keyword research - find keywords that users are using to search for your products and services.