Collateral: Can a Pen with Your Name on it Really Get You New Clients or Patients?
The short answer to the question is "yes". Your brand and your customers' awareness of what you offer are a large part of your marketing presence. To keep "top of mind" awareness, you need to be familiar to the target demographic your product and services are catered to. In order to do that, you need to be seen or heard from often. I could be as simple as a pen with your business name and logo on it, but it's usually a little more complex than that.
Epic Marketing suggests using this approach: "Get in at the beginning of the process when the consumer is gathering facts relating to her/his problem or need . . .and stay there!"
Once you've identified your best prospects, the best way to do that is to stay in touch consistently, whether through mail, phone, email, or other methods.
Your goals as a business must be to create an awareness of who you are and what you offer. When your prospect finally decides to buy a product or sign up for a service, he or she will immediately think of your business—and that could come from a pen or notepad with your logo on it. Compare the cost of making collateral pieces to your return of just one or two new patients or customers. If you could add just one new client per month or even per year, how quickly would that pay for a couple hundred dollars' worth of collateral?
Remember: your best prospects are always your present customers or patients and other people similar to them. "Top of mind" awareness pays off, and so can the use of collateral to create it.
This is just one of the many aspects of marketing that the talented account executives at Epic are ready to help you with. Contact us today for a consultation.