The Danger of False Advertising
In the healthcare industry, false advertising claims are not taken lightly. Recently, a prominent chiropractor and marketing consultant was fined $1.125 million in a fraud settlement for making unsubstantiated claims about the DRX-9000 traction device.
According to the filed complaint, the Danville chiropractor sold marketing materials to chiropractors nationwide that falsely promoted the DRX-9000 as "patented," breakthrough medical technology, "approved by the FDA," and "developed by NASA." These claims were determined by officials to be false and that they preyed on a vulnerable audience. Additionally, he received sales commissions from the manufacturers of the device.
In today's world, your competitors are waiting to file a complaint with your local DA for the smallest infraction. When it comes to your personal brand and livelihood, why leave the marketing responsibilities up to someone who doesn't have your best interest in mind or who lacks the knowledge of federal and local advertising laws? Ultimately, the business owner is responsible, not the person or entity creating the marketing. Don't put your business at risk! The use of unsupported content in your advertising material leaves the door wide open for lawsuits and fines.
Typically advertisers include deceptive or even false claims because they want to generate a better response. At Epic Marketing, we take every precaution to create content for our clients that is not misleading or illegal. Through our years of experience, we have learned how to effectively promote your business without putting you in harm's way.