How Does Your Site Measure Up to the Competition?
As the Internet becomes more dominant in our society, the competition in the online marketplace is constantly increasing, too. Businesses wanting to have an edge over their online competition need to do more than just have a website. A successful site should be properly designed for viewers and should be used as the center of a larger campaign for increased online visibility.
So how can you gauge how well your site is performing amongst your online competitors? Here are a few tips:
Search Engine Rankings:
When you type in a relevant service or product to your business in search engines like Google or Bing!, where does your site appear in comparison to your other online competitors? Probably one of the biggest indicators of site performance is how well it ranks organically (non-paid positions) in the search engines. Sites that rank higher in organic positions naturally receive more online traffic.
When it comes to the search engine optimization (SEO) of your site compared to competitors, there are two major areas to look at:
On-site content – Does your site have relevant content for your users? Are relevant keywords/search terms used in your content, title tags, and heading tags? Search engines use content relevancy as a big factor in determining how to rank individual sites.
Off-site optimization – How do search engines view your site’s online authority and popularity? While there are hundreds of different factors used by search engines to determine how to rank your site, www.opensiteexplorer.org is a free tool you can use to get a brief overview of how your site’s off-site optimization compares with others. Sites with higher authority, trust, and links typically rank higher in search engines.
Site Design and User-Friendliness
Even though your site may rank well in search engines, it still won’t be effective in converting visitors to customers/patients if its design and user-friendliness is sub-par. When it comes to site design, first impressions mean a lot. In fact, first impressions of a site often determine if a visitor chooses the services of one business above another.
Does your site have an updated, modern look? Can users easily find the information they’re looking for? Does your site incorporate trust and credibility elements? These are all factors to consider when determining how well your site holds up against online competitors.
Visibility from Referring Sites
Organic search rankings aren’t the only place your site should be getting visibility. Websites like local listings and business directories, along with social media can all be used to increase your online visibility. If you haven’t utilized them yet, it’s likely that your competitors already have on some of the following sites:
Local listings: Look for business profiles on Google+ Local, Yellowpages.com, manta.com, bbb.org, and other industry-specific directories.
Social Media: Look for business activity on Facebook, LinkedIn, YouTube, Twitter, and even Pinterest.
Last but not least, paid online advertisements are another highly used tool in the online marketplace for driving visitors to websites. Typing in a few relevant search terms for your business on Google, Bing!, and Yahoo is one of the easiest ways to gauge your competitors’ involvement with paid advertisements—if an ad related associated with their domain shows up in the very top or sidebar positions, they are actively involved with paid ads. Pay-per-click campaigns can be very effective in driving immediate, targeted traffic to your site.
So how did your site measure up to the competition? Whether you’ve found that your site design needs a revamp or maybe if you just need some help with pay-per-click or SEO, Epic Marketing can help. Call us today to find out what we can do to help your site perform above the competition.