One Simple Way to Get Reviews on Your Google Places Listing
Most local businesses have a Google Places listing that presents searchers with information such as their website, physical address, phone number, and so forth. Likewise, it displays reviews from people that have had experiences with you and your business. But what most business owners don't realize is that getting people to rate and review your Google Places listing can help in local search rankings.
There have been studies and surveys on the correlation between the number and type of reviews and rankings, like this one, as well as blog posts from reputable SEO sources that state similar sentiments, like this one. So, if reviews from customers can be influential for local rankings—not to mention help consumers make decisions online—then how do you go about getting them?
One simple way to get customer reviews on your Google Places listing is to provide them a link to your page in a 'thank you' email—making it simple for your clients. For example, try adding a line like this at the end of the email:
"We appreciate the opportunity to work with you and are happy to hear that you are satisfied with [product/service]. We would be most grateful if you would share your experience on our Google Places listing. Thank you in advance!"
Embedding the link to your Google Places listing in the email makes is very easy for the client to take action right then and there. Don't be unethical with your wording and obviously don't incentivize the reviews, as that is against Google's guidelines. Keeping the request succinct, honest, and appreciative will go a long way towards receiving reviews—especially if that is how you have been treating your clients from the git-go.
Also, I wouldn't worry about "burdening" or "pestering" your clients just because you asked them for a review. Most people that receive great service or products are delighted to share their experience. But I would recommend only asking them once, as multiple requests can get obnoxious and seem spammy.