Is Pinterest Right for Your Business?
Growing by nearly 20 million users in just the past year, Pinterest has certainly made a splash in the social media scene. Used as a virtual pin board for organizing links through the use of images, Pinterest has become wildly popular with users who want to keep track of and find new ideas for recipes, fashion, design, tips, and more. Pinterest has experienced such staggering growth over the past two years that many are calling it "the next social media giant" along the ranks of Facebook and Twitter.
But before your business jumps on the Pinterest bandwagon, it's important to first determine if it will contribute to your company's bottom line. If you're not sure whether Pinterest would be a good addition to your social media landscape, ask yourself these questions:
Who is your audience?
Probably the most important question to ask when determining if any social media platform is a good strategy is to consider the audience you're trying to reach. Businesses that see success with Pinterest marketing are generally B2C companies with a largely female audience between the ages of 18-35.
Are products or services at the core of your business?
If your business is more service-oriented, Pinterest probably isn't the best fit for your growth strategy. Pinterest is based entirely on image use and sharing, which can be difficult if your business doesn't really have images of products to share.
Do your products have visual appeal?
If the core of your business is based mostly around products, you now need to determine how much of a visual appeal those products have. Pinterest is a great tool for creating referral traffic to sites that have had their images "pinned" on various user boards because their images are catchy and interesting to users. Some of the most popular categories on Pinterest include home décor, design, fashion and beauty, food and drink, weddings, and DIY and crafts. If your core products fall into any of these related categories, you probably have a good chance at success with Pinterest marketing.
Can you handle another social media platform?
Last but not least, determine if you really have the capacity to manage another social media platform successfully. When it comes to social media, it's better to have one or two platforms that are highly-engaging and actively managed than 5-10 that are poorly managed and left abandoned. If you're still struggling to find time to make your current social media campaigns successful, you probably want to hold off on adding Pinterest to the mix. But on the other hand, if you've already seen a lot of success with your other social media strategies and have room for more growth, Pinterest could end up being one of your highest sources of referral traffic.
Using Pinterest to market your business might not bring untold sales and wealth, but it is a good way to get your products and name to the general public with little cost. If you’re interested in learning more, contact Epic Marketing for a free consultation.