Quality Production: More Than Just Paper
Today I opened 5 different Christmas cards from friends and family. As I looked at the different designs and images, I was caught up in what a difference the production made: the paper it was printed on, the way it was printed, and overall quality. If you are trying to convey a high-end product or service, would you entrust your production to a color printer at the local copy shop?
Here at Epic, we are constantly working on production projects for our clients, from in-office materials (letterhead, data sheets, and business cards) to marketing materials (signage, ads, sales brochures, etc.).
People who try to handle production on their own are faced with a myriad of confusing terms and options, such as:
- Digital vs. off-set
- Bleed vs. full bleed
- Spot color vs. 4 color process
- Paper weight and texture/finish choices
We recognized years ago that having a highly skilled production manager in office would improve the overall quality, speed, and the overall cost of our projects.
If you are not familiar with what a good production manager does, here is a short list:
- Recommends efficient, time & cost-saving project production options
- Possesses a vast knowledge of printing options, methods, and paper types
- Determines the best printers for the specific project
- Coordinates bids via multiple vendors to ensure best quality, speed and price
- Negotiates with vendors
- Explains technical print processes to the design team
- Creates and manages print production schedules
- Reviews the project at internal and printer proof stages
- Communicates the designer’s requirements to vendors
- Completes press checks prior to final printing
- Examines finished samples and approve quality before delivery to client
We often have brainstorming meetings with design, production and account management to ensure we are recommending the best options. If you would like us to perform a marketing analysis on your marketing material, give us a call today.