SEO and Full-Service Advertising: Overlapping the Goodness
As many individuals who are searching for search engine optimization (SEO) services know, there are myriad choices to sift through. From sizable establishments to one-person operations, as well as services for thousands of dollars a month to a few dollars a week, people can get overwhelmed with all of the options and may risk contracting with an SEO service that will not bring the desired results.
As with any type of advertising commitment, it should be an investment that you can expect some sort of tangible returns on. Some SEO companies that I know of keep their process and resources pretty secretive, which makes it difficult for clients to trust.
Likewise, the reporting that they provide to clients offers little to no visibility into the value they are creating—or not creating. Simply emailing clients their keyword rankings each month does not mean anything for their business. So you're ranking #4 on Google for your keyword(s), so what? What does that mean? How much money does that represent to the bottom line? Does the SEO company even know?
How a Full-Service Ad Agency Can Help with SEO
The majority of online marketing services does not or cannot provide the requisite, indispensable return on investment (ROI) information in order for you to make good business decisions. Wouldn't it make more 'cents' to enlist a full-service advertising agency to manage your SEO campaign, as they most likely would have additional reporting tools and processes set up to demonstrate effectiveness? Yeah, I think so too.
Take Epic Marketing for example. We have knowledge and experience with all facets of advertising, including, but not limited to, media placement, TV and radio ads, print, public relations, and so forth. From all of these avenues of marketing, we have been able to build up extensive reporting mechanisms through various campaign tracking tools, including call tracking and organic search analytics, as well as a comprehensive, in-depth knowledge of numerous industries and their demographics.
This experience with other advertising mediums is valuable information when it comes to SEO, as it can provide data that is exclusive to a particular industry, demographic, and/or location and allow for better selections of higher converting keywords, better on-site optimization text (copy), and so on. So you're not just paying for higher rankings for keywords, you're actually paying for true online marketing and advertising proficiency.
What This Means for You
If you are looking for a company to fulfill your online marketing services—especially SEO—then you would be wise to seriously consider what a full-service advertising agency has to offer. More than likely (at least with Epic Marketing), your SEO campaign will benefit from both our expertise in the online marketing realm and our diverse advertising prowess.
Incorporating a formidable Internet marketing strategy takes time, the right people, and a strong familiarity with your particular industry. Don't merely be satisfied with ranking for a keyword here and there with no definitive ROI, take advantage of the all-inclusive services of an advertising agency (like, say, Epic Marketing). Your business' bottom line will thank you.