Using Video to Increase Site Conversions
There are a variety of elements that go in to creating a successful website, but one of the most telling measurements of how successful a site is can be found in the conversion rate. The number of conversions your site has is telling of how relevant and credible they find your business to be, resulting in them purchasing your product, calling to schedule an appointment, etc.
Videos can be a powerful tool to help websites increase site conversions, and ultimately increase overall business growth and revenue. We have found that for many of our clients, adding video has steadily decreased the site's bounce rate while dramatically increasing conversions.
Haven't added video to your site yet? You could be missing out on a lot of potential customers. There are a few different kinds of videos that might work best for your site, depending on your industry.
Product Summaries and Overviews: Whether you are an ecommerce site or a clinic that provides specialized medical treatments, summary and overview videos can be a great addition to landing pages for those specific services. The videos should help the customer have a clearer understanding of the product that is being sold or the treatment that is being offered before they commit to buying it or scheduling an appointment.
Authentic Testimonials: Testimonial videos can be really effective in increasing the credibility of your site and business. The most effective testimonial videos are those that are compelling and relate to your potential customers.
Endorsement videos: Has your company received recent news coverage? Did you get publicly recognized for an achievement or award? These situations and more are those that make great subject material for endorsement videos, which also help increase credibility in the eyes of your potential customers.
Remember that it's not enough to just simply put any video on you site just for the sake of having one. Effective videos are well-made and have strategically planned subject matter. Need help with video production for your website? Call Epic Marketing today – we can help.