The World of Marketing (and the State of Advertising)
In talking to various clients and individuals about our industry, we find that many people are confused on the distinctions between advertising and marketing. At first glance they may seem to be one in the same, but understanding the differences can help you when developing a growth strategy for your business.
Here are some basic definitions:
Advertising - the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Marketing - The systematic planning, implementation and control of a mix of business activities (including advertising) intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products or services.
In short, marketing can be thought of as a strategy whereas advertising is a tactic included in that strategy.
A complete marketing strategy involves everything from the physical look and feel of a business to the content on a brochure, ad, or website. Advertising is an important part of a marketing strategy. However, many times people think that since they are running advertisements that they are running a comprehensive marketing plan. We often run into companies that are running advertising campaigns without a vision for marketing. This is like driving a car with a blacked out windshield. You have all the power, velocity and ability to adjust, but you are just not able to see the greater view.
Here at Epic Marketing, we feel it is critical to understand the overall scope of marketing for your business as we work to develop campaigns, collateral, etc. We work with our clients to immediately see an improvement in the response, look, feel, and effectiveness of their advertising, and strive to continue to help them see the great, big world of marketing and the benefit that it can have to their business. If you're struggling to find the bigger picture with your marketing or advertising efforts, contact our Utah marketing experts today to see how we can help grow your business.