Is Your Business Blogging?
A blog can be a great asset to any business website – it gives business another platform on which to connect with their customers, helps them build credibility, and also gives them a chance to easily share fresh content. If your business isn't blogging yet, you could be missing out on a lot of the benefits.
Not sure how to get started with blogging for your business? Here are a few tips:
Setting Up Your Blog
For user-friendliness and SEO purposes, it's usually best to keep your blog hosted on the same domain as your site. For example, host your blog on www.yourdomain.com/blog rather than yourblog.blogspot.com or yourblog.wordpress.com. Talk to your webmaster about how you can add a blogging platform to your site that is easy to use.
Get your staff and employees involved in your business blogging efforts by allowing them to submit ideas for blog post topics. Whether you do a group brainstorming session or ask for responses by email, you'll be able to generate an idea bank for blog posts that will give you a great head start on your content. Remember that your blog posts should always offer value to your readers.
Plan for Consistency
One of the most important elements of business blogging is consistency. The last thing you want to do is give your customers the impression that your blog is abandoned. Creating a posting calendar can help you avoid that from the start. Some businesses blog several times a week while others choose to blog every week, twice monthly, or even once a month. There's no right or wrong to how often you blog, but make sure you choose a time frame that you think is realistic and stick to it.
Keep it Simple
Blog posts don't have to be overly complicated or lengthy. They can consist of simple Q&As, tips, advice, or how-to articles. Your writing style can be informal and it should be easy-to-read and appealing to your audience. Always try to include photos to add a visual element to your text.
Find a Good Editor
Whether you have one or multiple people contributing to your business blog, it's always a good idea for each post to go through a proofreader or editor before it is posted to your blog. Bad grammar and punctuation can really detract from the credibility of your business. Consider finding someone within your business with good editing skills first to keep the process simple, or if necessary, find one externally.
Still need some help with your blogging efforts? Contact Epic Marketing today to see how our blogging and content writing services can help your business.