Is Your Market Unique?
“I don't think that will work in my area—my market is pretty unique,”-- Joe Average Client
While each market does in fact have unique features, there are lessons that can be learned from other similar markets, too. As we have helped over 100 clients in dozens of cities, we have learned that markets have more in common than they have in differences.
Every market has similar mix of media outlets to carry your message, including:
- Major newspaper outlets
- Smaller targeted publications
- Broadcast TV (with similar programming)
- Cable TV (with the same programming nationwide)
- and others
Also, each market has a mix of demographics, though some areas will slightly skew towards a given demo. But even in the largest college town, there is a population base of families, seniors, etc.
In all areas, there are proven methods to hit your target market. You don’t have to move your business to find success. The real challenge is crafting the right message and sifting through the dozens of marketing options available to find the best options for your specific goals.
When it comes to marketing, we have proven time and time again that there are tried and true methods to getting the phone to ring. We have seen similar campaigns find success in small Wisconsin town and also in New York City. Although it is not a one-size fits all approach, it is definitely a pattern that can be altered and adjusted based on a thorough market analysis. If you are trying to get your message to a given audience in your market, the smartest solution is to look at what has been effective in other markets for similar businesses. Don't waste your time and money trying to reinvent the wheel, but rather use that wheel to take your business to the next level.
If you would like our input on your market and business, contact us today.