Our Team
Nick White - President & Founder
Nick White began his professional sales career in 1995 working his way through retail channels. He pursued a position in the media as an Account Executive at KUTV (CBS) in Salt Lake City, Utah and quickly outpaced his peers. He immediately developed a passion for helping businesses see success through effective advertising. Over time and due to his unique skills, his clients looked to him for advice with Broadcast media and with other forms of advertising. He quickly realized that he had found his niche.
In August 2005 he began a full service advertising agency. This agency is dedicated and committed helping businesses improve their image, increase awareness and drive new business. He quickly found other talented individuals to help satisfy the need and his desire to grow the business. This individuals all bring a high level of industry experience and balance to the table from which our clients all benefit.
Nick enjoys sipping Pepsi from a small tea cup with his little finger extended...
Ken Kaufman - CFO
For more than a decade Ken has built a reputation as a leader who is respected for his integrity, work ethic, and commitment to lifting people and companies to new levels of achievement. Ken has served in several leadership roles, including CFO, COO, VP of Administration, and VP of Sales, in start-ups, mid-stage companies, and large multi-national corporations. His experiences cover a variety of industries, including construction, real estate, financial services, business services, medical/dental, manufacturing, telecommunications, distribution, retail, internet services & SaaS, market research, and outsourcing.
Ken earned a B.S. in business from BYU and an MBA from the University of Georgia in finance, entrepreneurship, and risk management/insurance. His peers selected him as the most outstanding MBA student in his graduating class. Ken is a published author on business and finance topics and he has taught business/accounting courses as a part-time faculty member of the UNLV College of Business.
Ken enjoys long walks at the park where he can spend time alone counting pebbles...
Kyle Nelson - Account Executive
Kyle enjoys coming to work everyday and is excited to work with so many great clients. He earned his business degree from the University of Utah and has been involved in sales and marketing ever since. He was a top salesman for one of Utah’s largest companies and uses his experience to put together marketing campaigns that generate results. Kyle also lived in South America and is fluent in Spanish.
Kyle prides himself at accomplishing the task at hand. He believes that hard work is the recipe for success and loves to tackle a large project or solve a problem. He enjoys identifying and changing the things that will make the difference in business and marketing. He is 100% dedicated to his clients and is always available to talk with them.
Kyle enjoys a quiet night where he can go outside, dress up like a pilgrim and play the recorder (grade school instrument)…
Mike Wood - Account Executive
Mike has 9 years of advertising experience in the industry. He began working as an Account Executive with the largest billboard company in Utah. As online advertising began to gain market share, he saw an opportunity to move where businesses were beginning to spend a lot of attention. He then took his place with one of Utah’s largest online marketing companies, where he helped his clients best utilize search engine optimization and pay per click advertising.
Mike is an opportunist who is committed to finding the best solutions for his clients… that is why he joined Epic Marketing. Now he is able to give his clients the best of all worlds and do it well. He is the kind of guy that you can trust will do the best thing for your business.
Mike enjoys watching the movie "Old Yeller" and always snickers when the dog gets put down…
Robb Kofoed- Account Executive
Robb Kofoed has the attitude that every day is an adventure, and will tell anyone that everything is possible (but some things are really tough). He graduated from the University of Utah with a degree in Economics. He began his career out of college as a technical adviser and Director of installations for a start-up technology company. He is a problem solver, a creator, and entrepreneur at heart.
Those who have worked with Robb have quickly come to recognize his devotion and passion for his work.. With a lot of experience in growing dynamic businesses, he has found a perfect fit at Epic Marketing and loves to help progressive clients to experience the joy of ridiculous growth.
Robb enjoys dressing up like characters in the hit movie Twilight (ask your wife) and walking around the mall in full costume
Claye Stokes - Account Executive
Claye Stokes formed his marketing experience in the online marketing field. For years, he has used the web to connect with targeted audiences with optimized messaging and content formulated to persuade, engage, and generate results.
Seeing the success that his clients were receiving as a result of online advertising sparked a passion for helping businesses (large and small) succeed and grow from their marketing efforts. Before joining the team at Epic, Claye had worked with nearly 1,000 small business owners, fulfilling their online marketing needs.
Claye was recruited in April 2009 to ensure that our clients receive the best, most effective results possible from their on- and off-line advertising dollars. Claye is the resident marketing geek - he enjoys reading books, blogs and magazines related to advertising to stay current with industry techniques and best-practices, and enjoys seeing the incredible results that can be achieved for his clients.
Claye enjoys going to the zoo where he can loudly mimic the animals and cause a big scene…
Travis Draper - Account Executive
Travis applies the work hard, play hard attitude in every aspect of his life. Why back down to a challenge or new adventure when the results can be so gratifying? He started his career in sales at the age of 21 by using the skills developed from a life and love of communication. He has worked in various companies from small businesses to one of Utah's largest. In every sales environment, he has excelled beyond his peers and has been used in many mentoring programs and quick start teams.
He started Epic Marketing as a way to combine all of his customer service skills and sales know how to begin a new great adventure. He looks forward to a long and successful career helping businesses with all of their marketing needs.
Travis enjoys the weekend nights walking around the local movie theater wearing his boyscout uniform while passing out girl scout cookies. He is harmless but try not to get him upset.
Tandy Lee - Office Manager
Tandy began her managing and supervisory career in 2002. After graduating from Utah State University in 2001, she found employment within the Medical Field to be a perfect place to begin her career. After a short time she was supervising her department. Tandy joined Epic Marketing wanting to explore a more interesting and diverse side of the business world. She has played a key role in the growth and stability of this company.
She is very detailed oriented and able to effectively manage any task that comes her way.
Tandy enjoys going to the grocery store and randomly screaming at small children…
Sam Garfield - Sr. Web & Internet Marketing Specialist
Sam met his first computer at the age of 5, one of the very first Apple IIgs models off the line. He's been doing one thing or another with computers ever since - from programming at the age of 7 to running his own dial up bulletin board at 12 to designing websites as a teenager and finally to marketing on the web as an adult.
Sam started and ran his own Internet marketing firm and contributed to the success of some of Utah's fastest growing companies. He loves to build things and watch them grow - both in the real world and online.
Sam is always learning and is constantly on the lookout for new techniques and opportunities to improve the bottom line for his clients.
Sam enjoys long walks between 1:30am and 3am in the morning... some have seen him walking in the middle of the highway wearing his reflective orange vest. Drivers may give him the finger and swerve but Sam always returns home safely.
Jeff Martin - Graphic Designer
Jeff is a very accomplished graphic designer with over 15 years in the industry working on a wide variety of products. His talent is in his ability of look at a project with the clients best interest in mind and creatimg a design that exceeds expectations and delivers high impact results. Whether he is working on a business card, creating a brochure or designing a postcard, his work reflects perfection.
He works very closely with our clients to ensure that projects accomplish there goals and meet the deadlines set. His artistic prospective and industry experience make him a valuable asset to our company.
Jeff enjoys hanging out in the kindergarten playground where he draws pictures of random stick figures on the blacktop...
Services
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Online Marketing
Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you! |
Surveys
What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service. |
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Direct Mail
When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. |
Television
Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again. |
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Pay Per Click
Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising. |
Creative
At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do. |
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Search Engine Optimization
If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website. |
Radio
Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success. |
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Messaging
Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read. |
Campaigns
Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf. |
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Public Relations
The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company. |
Research
Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression. |
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Corporate Jingles
Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service? |
Social Media
Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media, we continue to see a large amount of success from this medium. |
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Graphic Design
First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty. Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. |
Campaign Tracking Tools
Coming soon. |
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Web Development
Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best. |
Script Writing
Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads. |
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Media Placement
In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment. |
Print
Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising. |
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Billboards
Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget. |
Brand Identity
Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster. |
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