Retailers Go Nuts for Social Media
There is not doubt that Social Media has transformed how people stay connected with each other. It may surprise you to learn, however, that on Black Friday Facebook was the second most visited site next to Google in the U.S. According to a survey (BDO Seidman) "Of those who reported, plans to use social media, 76% are focusing on Facebook, 50% on Twitter and 14% on MySpace and YouTube. 10% said they expected to utilize each of those media outlets."
We have been implementing and managing Social Media marketing campaigns for years and our clients get a phenomenal return on their investment. With this, begins an effective marketing strategy, and one can see why other forms of traditional media continue to struggle.