fbpx
×
  • Our Work
  • Services
  • About
  • The Team
  • Thoughts
  • Careers
  • Contact
Twitter Facebook Instagram Linkedin
arrow site-logo site-logo
arrow site-logo site-logo
  • Our Work
  • Services
  • The Team
  • Thoughts
  • Contact
×

The Danger of False Advertising

Posted on April 6, 2012 at 10:00 pm.

Written by Nick White

In the healthcare industry, false advertising claims are not taken lightly. Recently, a prominent chiropractor and marketing consultant was fined $1.125 million in a fraud settlement for making unsubstantiated claims about the DRX-9000 traction device.

According to the filed complaint, the Danville chiropractor sold marketing materials to chiropractors nationwide that falsely promoted the DRX-9000 as “patented,” breakthrough medical technology, “approved by the FDA,” and “developed by NASA.” These claims were determined by officials to be false and that they preyed on a vulnerable audience. Additionally, he received sales commissions from the manufacturers of the device.

In today’s world, your competitors are waiting to file a complaint with your local DA for the smallest infraction. When it comes to your personal brand and livelihood, why leave the marketing responsibilities up to someone who doesn’t have your best interest in mind or who lacks the knowledge of federal and local advertising laws? Ultimately, the business owner is responsible, not the person or entity creating the marketing. Don’t put your business at risk! The use of unsupported content in your advertising material leaves the door wide open for lawsuits and fines.

Typically advertisers include deceptive or even false claims because they want to generate a better response. At Epic Marketing, we take every precaution to create content for our clients that is not misleading or illegal. Through our years of experience, we have learned how to effectively promote your business without putting you in harm’s way.

Recent Posts
  • Our New Partnership with Mountain America Credit Union
  • Contractor Advertising
  • Website Design for Construction
  • Construction SEO
  • 7 Step Construction Marketing Plan
Recent Comments
    Archives
    • March 2023
    • January 2022
    • November 2021
    • October 2021
    • September 2021
    • July 2021
    • June 2021
    • January 2021
    • July 2020
    • May 2020
    • February 2020
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • October 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • November 2015
    • September 2015
    • March 2015
    • February 2015
    • January 2015
    • November 2014
    • July 2014
    • May 2014
    • March 2014
    • September 2013
    • April 2013
    • February 2013
    • November 2012
    • October 2012
    • September 2012
    • July 2012
    • June 2012
    • April 2012
    • December 2011
    • April 2011
    Categories
    • Account Management
    • Branding
    • Content Marketing
    • Data Analytics
    • Design
    • PPC
    • SEO
    • Social Media
    • Uncategorized
    • Web Development
    • Work
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Our Work
    • Services
    • The Team
    • Thoughts
    • About
    • Contact
    • Careers
    site-lettermark
    ©2004-2023 Epic Marketing