fbpx
×
  • Our Work
  • Services
  • About
  • The Team
  • Thoughts
  • Careers
  • Contact
Twitter Facebook Instagram Linkedin
arrow site-logo site-logo
arrow site-logo site-logo
  • Our Work
  • Services
  • The Team
  • Thoughts
  • Contact
×

Most Effective Media Channels

Posted on April 29, 2016 at 7:13 pm.

Written by Stacie Saltzgiver

The Power of a Demographic

There are many different media types ranging from the Newspaper to the World Wide Web.  Placing an ad is easy; the challenge comes when determining where to effectively place the ad to maximize the full potential. First key factor is to consider all aspects of the demographic in order to understand how to best capture their attention. Young adults for example are highly engaged with their computer and hand-held devices, and are 68 percent more likely to make an online purchase than the average Internet user. Now break that logic down into males vs. females. Young adult males spend a great deal of time playing video games or sports, and are generally TV watchers. Females on the other hand are more inclined to read a fashion magazine, and are also TV watchers. Television in general is a very effective medium, which makes it a pricey, yet effective option.

Measure Advertising Effectiveness

In addition to considering demographics, it is important for business owners to also consider the return on investment (ROI).  By utilizing sales and advertising data you can create simple and predictive models for measuring effectiveness of an advertising campaign where it is critical to ensure your data is clean and consistent. In addition, evaluating “what if” scenarios in a predictive model will help guide you in future marketing investment. Tracking key performance indicators (KPI’s) throughout your campaign will also help ensure you are keeping good records for future modeling needs.

Your Message Matters

The most effective advertising element is in the messaging. The right messaging that speaks to the heart, paired with the right advertising medium(s) is a recipe for success. Once you have your message, next you will determine which medium is going to give you the best ROI. The one that is right for you depends entirely on your business and your budget. There is no “one trick pony” or “magic bullet” in advertising.  A solid message, consistent budget, and an allocation of budget to a balance of advertising outlets will yield great results!

Should I Hire an Agency or Internal Marketing Team?

Posted on April 15, 2016 at 3:31 pm.

Written by Stacie Saltzgiver

When In-House Marketing Makes Sense

When considering the benefits of hiring a marketing agency vs. benefits of an in-house staff, there are a few key points to consider. First, consider your business size. Large businesses with 150+ employees, or a staff of 50+ sales positions should definitely have an in-house marketing department. With that said, it is quite common to hire an outside agency in conjunction with an in-house team to maximize efforts.  Other important in-house factors are targeted product and service familiarity, staff control, and software control.

A Marketing Agency Can Take Your Business to the Next Level

Most successful marketing agencies have an internal team of 15 to 50 people with a wide array of skill sets. Within that skill set are graphic designers, creative directors, account managers, and sales managers who together, are a team of awesomeness dedicated to seeing your business succeed! From negotiating with media outlets, to creating cutting edge design, a marketing agency can take your business to the next level.  Media outlets appreciate a good marketing firm, and with that come volume discounts and freebies which are passed on to you.

This also means you can eliminate your cost of employing marketing personnel. In addition, you won’t need to manage the operational duties of marketing production. Instead, you get to focus on other important aspects of your business, and leave the marketing to a diversified team of professionals.  In the chart below, it details the annual cost of one senior, middle, and entry level marketing employee including software, salary, and benefits. By hiring a marketing agency, your average annual spends would make more sense considering the package that comes with it.


marketing agency utah

 

Recent Posts
  • Our New Partnership with Mountain America Credit Union
  • Contractor Advertising
  • Website Design for Construction
  • Construction SEO
  • 7 Step Construction Marketing Plan
Recent Comments
    Archives
    • March 2023
    • January 2022
    • November 2021
    • October 2021
    • September 2021
    • July 2021
    • June 2021
    • January 2021
    • July 2020
    • May 2020
    • February 2020
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • October 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • November 2015
    • September 2015
    • March 2015
    • February 2015
    • January 2015
    • November 2014
    • July 2014
    • May 2014
    • March 2014
    • September 2013
    • April 2013
    • February 2013
    • November 2012
    • October 2012
    • September 2012
    • July 2012
    • June 2012
    • April 2012
    • December 2011
    • April 2011
    Categories
    • Account Management
    • Branding
    • Content Marketing
    • Data Analytics
    • Design
    • PPC
    • SEO
    • Social Media
    • Uncategorized
    • Web Development
    • Work
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Our Work
    • Services
    • The Team
    • Thoughts
    • About
    • Contact
    • Careers
    site-lettermark
    ©2004-2023 Epic Marketing