Whether you’re just setting up your business Facebook page or want to maximize your current one, you’ve made a smart decision for your company. With more than a billion people on Facebook, your business will be able to build lasting relations with customers while finding new ones. Although Facebook is a great way to find new customers, the probability of generating leads is rare if you’re not creating a Facebook page with the potential of being seen. We’ve listed 5 tips on how to create an engaging Facebook page that doesn’t fall short.
Tips for an Engaging Facebook Business Page
- 1. Add a recognizable profile picture and an engaging cover photo
It’s essential to choose a profile picture that will be easy for your prospective clients to recognize. Your profile picture should be either a logo or headshot. Being recognizable makes it easier to find and like your page, especially through Facebook search. The cover photo you choose should be high quality and interesting, as it’s a large part of your page.
- 2. Optimize your photos.
Incorporating imagines in your Facebook posts is essential for creating unique brand identity and boosting engagement. In addition, consider adding descriptions and links to your profile picture and cover photo to allow potential customers to learn more about your company.
- 3. Add a call-to-action button
Facebook recently created a call-to-action feature that increases engagement, signups, leads, and sales. Facebook offers several CTA’s to help you attain your conversion goals.
- 4. Develop Relevant Content
Create content that will stay relevant for at least 6 to 12 months to continue engagement and opportunities for sales. Make a powerful statement by uploading pictures and videos that will grab the attention of your audience. Experiment with different types of content, images, and videos to compare engagement. After gaining insights, fine-tune your Facebook posts accordingly.
- 5. Competitive Research
Facebook can provide valuable information on how your competitors are using their business Facebook page. Once you’ve researched what their customers like and share the most, you should begin implementing your own successful strategies to your business page.
Creating a Facebook business page that engages your audience can go a long way. Let Epic Marketing provide you with a Facebook strategy that makes all the difference.