An important part of a marketing plan that is often overlooked is custom photography. Humans are highly visual creatures. We’re able to make connections and process visual information almost instantaneously. In fact, a user’s decision to trust, engage, or commit is made in milliseconds. It’s true what they say: a picture is worth a thousand words. Here’s why meaningful, custom images can convey more to the user than any stock photo.

User Experience

Hiring a photographer to shoot custom images of your product or service has been proven to significantly improve user experience of your website.  Regardless of how professional looking they may be, stock photos may convey the wrong message, thus confusing the user or leaving a sense of fraud.

Brand Recognition

Have you ever seen a photo or visual and were able to instantly recognize what brand it was? Powerful and harmonious photos are more memorable and more likely to stand out among consumers. In addition, it allows you to establish a connection with your audience.

Authenticity & Transparency

Custom photography allows you to show your employees, work environment, services, products, and relationships. Not only does this allow for credibility, authenticity, and transparency, but it also humanizes your brand.

If you need help defining your visual identity, Epic Marketing can design and deliver a brand transformation. Our team of professionals is dedicated to taking your business to the next level. Contact us today at (801) 251-7432 for a consultation.

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