fbpx

The Newest Update in Social Media Advertising

Mobile Devices Making Facebook Posts

Facebook Lead Ads

Facebook continues to test new, simpler marketing solutions for businesses and their customers. The giant social network has recently launched “Lead Ads.” Lead ads provide an easier and more private way for customers to sign up for more information or request specific data about your business. Your company can advertise your product or services in the News Feed and obtain info from prospective customers without them ever having to leave Facebook. Lead ads make the signup process more convenient and easily trackable. Essentially, this allows for some of your business processes to be done on Facebook’s platform.

How it Works

This new advertising effort gives businesses a new way to interact with their Facebook audience. When your potential customer clicks on your ad, they will be redirected to a sign-up form similar to a typical landing page. However, Facebook automatically populates information from their profile into relevant fields. Users will only need to fill in the missing information and hit “submit.” They are then captured as leads without ever leaving Facebook.

The Benefits of Facebook Lead Ads

Lead ads make it easier and faster for customers to reach you. Most people hate filling out forms, and being mobile-device friendly, the form is intended to have as little typing as possible.  With the correct information, you can also respond to leads in real time. Following up with leads is crucial for any successful marketing campaign.

Lead ads can be a huge advantage for the marketing efforts done by your business when done properly. Interested in learning more about how Epic Marketing can use Facebook to help grow your business? Contact us today at 801.657.4383 for a free consultation. Our marketing experts will help your business reach its full potential.

 

 

 

Feeling ambitious? Read some more:

Hands Typing On Laptop

Navigating the Transition to GA4

The clock is ticking for businesses relying on Universal Analytics (UA) as Google prepares to sunset the platform on July 1st. Google Analytics 4 (GA4) has emerged as a powerful upgrade to Universal Analytics, offering marketers advanced measurement capabilities and

Mountain America Building

Our New Partnership with Mountain America Credit Union

  As a local Utah agency, it means quite a bit for us to announce that Mountain America Credit Union has selected us as their agency partner to help them drive brand growth through their multifaceted media campaigns and marketing

Contractor Advertising

Contractor Advertising

Advertising Methods For Contractors Like all industries, construction is only as successful as its best marketing plan. Choosing the right blend of marketing channels through which to push your business is crucial to your company’s growth and success. Depending on