As the saying goes, the holiday season is the most wonderful time of the year, and it’s also the busiest for most companies. With more activity on Facebook during the holidays than any other time of the year, it’s essential to harness the power of Facebook ads to reach new customers and boost your sales. Here’s how.

  1. Custom Audience Targeting

The holidays are a perfect time to sell to current customers to strengthen your connections. Having a customer list with emails or phone numbers will help you reach more people on Facebook.  Facebook allows you to select targeting option that include age, location, gender, and interest. Furthermore, Facebook has introduced specific audiences for holiday shoppers. It serves users who are engaged with posts related to holiday shopping, such as black Friday. Your customer audience targeted ads will help you see a huge boost in sales while reaching more people.

  1. Carousel Ads

This powerful tool allows you to tell a story and display multiple images and links in a single ad through Facebook’s carousel ads. Highlight a variety of services, products, or features to maximize the efficiency and return on investment. In addition, carousel ads lower your cost per click and can help send people to different pages on your site. Not only do they provide a cost effective way to showcase your products, but the creative possibility are endless.

  1. Advertise on Important Dates

Although advertising on Facebook can help with your success, a strategy on implementation is important to have. The holidays include several huge shopping days dispersed throughout November and December.  These include Black Friday, Small Business Saturday, Cyber Monday, and Green Monday.

  1. Switch It Up

Consider creating several ads with different design and messaging, then monitor their performance to see what works. Turn off the ads that aren’t performing in order to free up your budget.

Does your business need help with your holiday marketing? Epic Marketing can help. Contact us today at 801-657-4383 to speak with one of our marketing experts.

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