Surveys are often an overlooked solution to increasing revenue, patient retention and overall satisfaction. Whether done formally via phone, emails or in-office forms, or informally through verbal follow-up questions, surveys are important to creating a roadmap to success for any business. They help create an outside perspective of the strengths, weaknesses, opportunities, and threats of your business, rather than just having to create that SWOT analysis based on internal assumptions. Here are a few key reasons why surveys of both current and potential customers are important to your business:

Surveys create benchmark measurements
Before you determine where you want to go, you need to know where you’re starting. To grow your businesses effectively and improve on customer or patient satisfaction, you first need to know where those factors currently stand. Benchmark measurements are critical in tracking the success of your efforts and aiding in strategic planning.

Surveys provide an early warning system for process breakdowns
Patient or customer responses that indicate even slight disappointment or dissatisfactions at any point of their experience can help your business prevent more critical problems in the future. Of course, when this data is gathered, it needs to actually be used to initiate change rather than just using it to determine the problem.

Surveys uncover opportunities for expansion
When it comes to making important decisions in terms of the direction or products/services offered by your business, you shouldn’t just rely on making them based on best guesses or assumptions. Using data from surveys—either from your current audience or prospective audience—can help you make the most informed decisions possible about expansion opportunities.

Surveys help you understand the current competition
Understanding your current competition helps in crafting a strategic business plan that will help you stand out amongst your competitors. Surveys can be great tools that give you insight into the opinions, interests, and attitudes of your prospective audience regarding market competition.

Need help with implementing surveys into your business strategy? Contact us today to learn more.

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