Epic Marketing is seeking an experienced Digital Advertising Specialist. This individual will be experienced in a range of digital paid advertising platforms including Google, Bing, Paid Search, and Facebook/Instagram paid social advertising. This role is, responsible for driving KPI improvements and developing high-performing strategies tailored to client goals. This role will manage a portfolio of clients, ranging in ad spend and verticles. Core responsibilities include strategy development, tactical execution, campaign optimization, and reporting.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Perform tests, collect and analyze data, identify trends and insights in order to achieve maximum paid traffic, higher quality scores, and high-level conversions.


• Track, report, and analyze Google Ads & Paid Social campaigns for each client.


• Prepare detailed campaign reports and run digital audits for client campaigns.


• Perform ongoing targeting discovery, expansion, and optimization.


• Research and implement paid campaign optimization recommendations.


• Research and analyze competitor advertising strategies and tactics.


• Develop and implement paid strategy for each client.


• Work with the digital team to ensure best practices are properly implemented and synergy across marketing efforts.


• Work with account and design teams to develop marketing assets for campaigns, following best conversion practices.


• Contributes to Digital Marketing team effort by accomplishing tasks as needed.

This is an in-person position in our Draper, UT office. This position is full-time.

Salary: $40,000 to $60,000 DOE