Full-time | Hourly
Digital Advertising Specialist
Epic Marketing is seeking an experienced Digital Advertising Specialist. This individual will be experienced in a range of digital paid advertising platforms including Google, Bing, Paid Search, and Facebook/Instagram paid social advertising. This role is, responsible for driving KPI improvements and developing high-performing strategies tailored to client goals. This role will manage a portfolio of clients, ranging in ad spend and verticles. Core responsibilities include strategy development, tactical execution, campaign optimization, and reporting.
ESSENTIAL DUTIES & RESPONSIBILITIES
This is an in-person position in our Draper, UT office. This position is full-time.
Salary: $40,000 to $60,000 DOE
ESSENTIAL DUTIES & RESPONSIBILITIES
- Perform tests, collect and analyze data, identify trends and insights in order to achieve maximum paid traffic, higher quality scores, and high-level conversions.
- Track, report, and analyze Google Ads & Paid Social campaigns for each client.
- Prepare detailed campaign reports and run digital audits for client campaigns.
- Perform ongoing targeting discovery, expansion, and optimization.
- Research and implement paid campaign optimization recommendations.
- Research and analyze competitor advertising strategies and tactics.
- Develop and implement paid strategy for each client.
- Work with the digital team to ensure best practices are properly implemented and synergy across marketing efforts.
- Work with account and design teams to develop marketing assets for campaigns, following best conversion practices.
- Contributes to Digital Marketing team effort by accomplishing tasks as needed.
This is an in-person position in our Draper, UT office. This position is full-time.
Salary: $40,000 to $60,000 DOE