Let’s you select a target zone around your competitor’s’ location or any other geographic location, once the fence is set we can start serving up your ads on the smartphones of people who walk into that location.
Target Your Ideal Mobile User
With access to hyper accurate Geofencing via billions of location-aware data points. Our Geotargeting capabilities enable you to deepen your engagement with mobile consumers and serve the right ad to the right person at the right time and place.
• Leverages opt-in location data to target specific mobile users.
• Based on actual location history and data.
• Targeted campaigns can go live in a matter of hours
It’s a win-win: consumers see ads that are relevant and more engaging and advertisers can reach their true target audience to drive uplift in store traffic.
Targets users who have already been in a fenced location and re-engages them across all mobile advertising platforms. Ads are delivered to potential customers based on their past locations and behavior, like visits made to your competitors showroom, parts counter or service department. Most effective at keeping your users in the buy funnel and increasing your brand awareness.
Typically, sites only convert 1% of their first time visitors. Georetargeting is the most effective means to make sure your message is relevant and timely based on their behavior after visiting your website.
Benefits of Georetargeting:
• Keep potential clients in your buying cycle.
• Target key consumers based on historical data.
• Expands reach to your audience.
• Extend your messaging across multiple screens.
• Can be customized to track visits to specific places, as well as categories of places.
Let’s you deliver ads to potential customers based on the mobile users data such as their household and demographic profile. Custom Geoaudience segments available such as:
- Auto owners and frequent shoppers
- Recreational vehicles owners and frequent shoppers
- Business Travelers
- Vacation Travelers
- Healthcare Professionals
- Outdoor Enthusiasts
- Sports Enthusiasts
- Music and Movie Enthusiasts
- Latest Cultural Generations
This form of advertising also allows your business to laser in on your audience by reaching specific demographic groups, including Marital Status, Race, Age, Income, Homeowners, with Children in Home, and More.
Benefits of Demographic Targeting:
• Allows your business to target a specific set of customers who are more likely to be qualified for your products and services.
• Narrows your targeting with less “wasted” impressions.
Use the Power of the Internet, Data and Video to get your Message in front of the right audience. Epic Digital can deliver rich media and video ads to your most-likely prospects based on their specific location. Imagine a special promotion video plays when your new customer drives away.
You can extend your video on all screens. With Video it’s interactive and willing viewership. With Video you get better messaging retention. With video you get better engagement. Get started today!
- Post-Roll Video
- Location Based Advertising Targeting
- IP Targeting
- Desktop & Mobile
- Demographic Targeting
- Geographic Targeting
- Content Targeting
- Transparent Reporting
- Extend Your Video Message Beyond the Local TV Station
- Take Advantage of Low CPM’s than Television
Benefits of Geovideo:
• 1/3 of all online activity is spent watching video.
• 26% of users look for more information after viewing a video ad online.
• 90% of users think productive videos are helpful during the purchase process.
• 80% of users remember video ads watched online.
If you have your own list or custom targeting criteria, we can deliver ads to IP addresses based on the physical address. We’ll help you define the best audience for your business and optimize your campaign for the best results.
Target specific individuals, groups and locations via ital banner and display advertising, examples:
- Military Bases
- Political Affiliation
- RV Shows
Benefits of IP Targeting:
• The click-through rate for IP Targeting ads are 3 times the average for traditional online ads.
• Its 60 times more effective than standard-delivery display ads.
• And it’s 50 times more targeted than television.
Foot Traffic Attribution
Through our proprietary technology, Epic Marketing can quantify the impact of your hypertargeting by connecting people who have viewed your ads at a competitor’s location, to people who visit your location. Knowing this data will help you determine cost per visit, and the uplift hypertargeting gives to your store visits.
Foot Traffic Attribution connects ad exposure to real world behavior to quantify the impact of digital and out‑of‑home advertising on in‑store visits. Using direct measurement, Foot Traffic Attribution replaces imperfect methodologies that utilize surveys and ad‑ based matching solutions. Offline attribution is no longer an art; with Foot Traffic, it’s a science.
- Audience Visits to Store Location.
- Audience Exposure to Mobile Campaigns.
- Lift In-Store Visits.
Benefits of Foot Traffic Attribution:
• Measurement based on our 1 terabyte of data points from over 45 Million active users, with 200 Billion new data points & millions of new devices added monthly.
• Proprietary technology platform that delivers the industry’s highest level of accuracy & precision in physical world data.
• Measurement of incremental lift in store visits using matched control & exposed audience groups for the most accurate ROI attribution.
• Comprehensive data from multiple platforms provides effective measurement across mobile, online & offline channels.
How accurate is Hypertargeting?
We have the ability to target a location down to 30 feet. We also use a feature called “recency” to target users immediately when they enter the Target Zone and for up to 30 days after they’ve left, and anytime in between. We will help you determine the best targeting zones for the greatest potential of reaching your ideal potential customers and the best offer or ad to get optimal results from your campaign.
What is a conversion?
That means that we can track where consumers go, shop, and what they do. As a result, we can deliver to them relevant, real-time ads to their mobile device. A conversion is when a person who viewed your ads at a competitor’s location, and the person visits your location.
How do you track conversions?
Hypertargeting allows you to not only get your ads in front of potential customers based on their location, but also tracks the customers who see your ad and visit your business. When you set up your campaign, your own location will be labeled as the Conversion Zone for tracking conversions from your ads.
How much does it cost?
Hypertargeting campaigns operate under a CPM model, where based on the budget there is a specific amount of targeted ads displayed to a core audience. There are a number of variables that influence the recommended budget. Epic will analyze your needs, audience and options and create a customized proposal that will get you the best bang for your buck.
Let Epic HyperTarget Your Customers
Located in Draper (20 miles south of Salt Lake City), Utah, Epic Marketing is a full-service marketing agency that specializes in PPC. Get in touch to have our PPC team perform a brief audit and look at your PPC campaigns for issues and improvement opportunities.