How Can I Use Remarketing?
The digital landscape offers your company a dynamic way to get in front of the right people, at the right time with the right message. Digital remarketing allows you to learn about your consumer and then market to them accordingly all while leaving the inefficiencies of traditional marketing behind.
Returning visitors drastically outperform their newer counterparts. On average, new visitors spend approximately 2 minutes and 31 seconds on-site compared to 5 minutes and 31 seconds for returning visitors. Creating that second opportunity for users not only means more time on-site, but more conversions and customers.
Remarketing Based on Product Viewed
Both Facebook and Google allow you to remarket based on the specific product someone viewed. Instead of seeing a generic ad telling people to come back to your site, you can show people the exact product they were considering. Imagine how powerful an ad could be if it not only showed the specific item someone wanted, but said something along the lines of “Need help making up your mind about Product ABC? Use this promo code for xx% percent off.”
Remarketing Based on Shopping Cart Abandonment
Approximately 70% of digital shopping carts are abandoned by their online shoppers. Remarketing allows you to digitally remind your customer that it’s time to complete their order and check out!
Remarketing Based on Webpages Visited
In most cases, you can see where people are in your sales funnel based on which pages they have visited and how many they have visited. Chances are, if your consumer was looking at a contact us or a check out page, they are a great candidate for remarketing.
Remarketing Based on Device & OS
Although there are countless ways to segment your audience, it’s typical that your audience will either perform better on mobile or desktop. Once you’ve determined which platform your audience converts on most, you can further segment your audience based on which operating system or platform they use.
Google Display Network
Remarketing with the Google Display Network means reopening a digital conversation with those who have:
- Visited your website
- Opened your email
- Used your mobile app
- Watched one of your YouTube
With the Google Display Network reaching 90% of internet users worldwide (65% of them daily) it’s very rare that you cannot reach your intended audience. Google’s Display Network also enables its advertiser to be versatile and precise. Here are just a few ways Google makes remarketing an agile marketing solution:
Time of Day Segmentation
Your product or service is likely to be a better fit for the early riser or the night owl, or maybe for someone who is only browsing the web at a certain time of day. Regardless, time-based remarketing comes as an impactful segmenting tool for numerous industries.
Frequency Segmenting
Deciding on frequency parameters is one of the first steps to planning your campaign. Google lets you be as persistent or as mild as you please. If you want your ad to shown to the same person seven times or a thousand times, either is possible.
Social Media Based Remarketing
Social media activity accounts for 30% of internet usage time worldwide; and this number is only increasing. Since 2008, the percentage of adults in the US who have at least one profile on a social network has increased from 24% to 78%. Remarketing on social platforms allows you to tap into this massive and rapidly growing audience.
Imagine being able to reach people who added an item to their shopping cart but never checked out. Or someone who bought the old version of your product and hasn’t been back to your site since the release of your latest version. Further, you can segment your audience into users who have visited certain pages, who have visited some pages but not others, or by how much time they did or did not spend on your site.
The combinations of how you can segment and target your audience makes remarketing a versatile advertising solution for almost any business. Even when you’re working with a minimal budget, remarketing is always a viable means of getting your message in front of the right person at the right time.
Let Epic Be Your Remarketing Company
Located in Draper (20 miles south of Salt Lake City), Utah, Epic Marketing is a full-service marketing agency that specializes in remarketing. Get in touch to have our paid search team perform a brief audit and look at your remarketing potential.
