You’ve launched your business. You’ve brought on new clients. You’re implementing an external marketing program to bring on even more new clients. And yet, you’re probably still missing out on opportunities for more revenue, and don’t even know it. Why? Because you don’t have a strategy in place to keep the clients you’ve already signed on.
Repeat business is a great way to get the most out of your marketing with much less cost and effort. You’ve probably heard that it costs less to keep a client than to find a new one, and if you haven’t heard that – well, you just did.
Think about it. You’ve already spent marketing dollars to bring on that client. Now you can benefit time and again from that initial work you did. This, in addition to your marketing efforts to continue finding new clients, will maximize your marketing dollars.
Internal marketing, such as website design and content, in-house brochures, business cards, swag, etc. are all part of a great overall marketing program that helps you to continue educating your clients on new services, which can benefit them and add value to your business.
However, it is imperative that your internal marketing message is consistent with that of your external marketing. This is where having one service provider that can take care of all of it is truly beneficial. When the look and feel of your message is universal across marketing mediums, it establishes and sustains your credibility by creating trust between the client and your business. As a full-service marketing firm, Epic can offer the services that will help you promote that trust and credibility in your marketing messages.
In conclusion, don’t miss out on opportunities for more revenue by forgetting about the people who are already giving you their business. By having a complete marketing campaign which incorporates both internal and external marketing, you’ll have the tools you need to maximize your hard work and hard-earned money.
Contact Epic Marketing today to speak with one of our account executives for more information about a customized marketing plan for your business.