Local SEO has seen some big changes in the past year. On August 6th, many internet users and SEO experts began to notice that the usual 7-pack that shows up in the search results for local businesses were replaced with 3-packs in the desktop search results. Because mobile searches continue to surpass desktop searches and the 3-pack fits flawlessly on the screen for mobile users, Google decided to change their desktop search results to look more similar to the mobile search results. Google also removed:

  • Links to Google My Business pages
  • Addresses
  • Phone numbers

In place of this information, you’ll now find:

  • Reviews
  • Opening and closing times

If internet users wish to receive more information about a business, they will now have to click on the business which will lead to a secondary interface (Google My Business) that provides the full address, phone number, and full reviews. The update may mean fewer phone calls and sales for business that appear in a lower position but more business for those in the first three results. Furthermore, the new display provides an increased opportunity for organic results.

Getting Into the Top 3

Focus on solid organic SEO, both onsite and offsite, to boost your rankings. Solid SEO consists of solid backlinks, citations, and reviews. Additionally, performing a competitive analysis is crucial to staying in the 3-pack.  The top three spots have become much more competitive that it ever was when the 7-pack existed. Google is always exploring different way to bring their users the best search experience, and they claim that the update may provide people with more relevant information.

For more information about better managing your SEO to stay in Google’s 3-pack, contact Epic Marketing today for a free consultation!