Having a marketing campaign go viral can take your business, brand, and reputation to new heights. With more than 4.75 billion pieces of content on Facebook and 500 million new tweets per day, the chances of breaking through to a wider audience can seem near impossible. However, savvy companies of all sizes are creating campaigns that are getting people talking. Regardless of brand awareness or marketing budget, any company can take a clever idea and make it go viral. Here are 5 things to know.
- Know Your Audience
Going viral is about getting your content in front of the right people. For example, Dove created its Real Beauty Sketches campaign featuring a forensic artist drawing sketches of real women, based on their own descriptions. The same women are then drawn again based on the description of a stranger. After the powerful message resonated with woman, it started to quickly spread.
- Build an Emotional Connection
Not only did Dove reach its target audience, the campaign had a positive emotional impact on millions of people. Eliciting an emotional response like this is what compels people to share or repost. Think about how you can integrate emotional graphics and words into your content in order to get people talking.
- Incorporate User Generated Content
One of the most popular viral marketing techniques includes user generated content. UGC allows your audience to engage and interact with your post/content. This helps people feel as if they are a part of your marketing campaign.
- Use Images
Blog Posts, tweets, and Facebook posts using entertaining images have proven to be shared more than posts without visuals. Additionally, several studies have found that infographics were shared the most.
- Share on multiple platforms
Do not rely on one single channel to get your message heard. The more platforms your content is shared on, the more popular it becomes. If your content is engaging and sharable, it will eventually spread and reach audiences naturally.
Our marketing experts will help your business and message reach its full potential. Contact us today at 801-657-4383 for a free consultation.