A Man with a Mission
Abundant Dental Care was still just a dream for Dr. Chris Neibauer when he came to Epic last year. Neibauer had a vision to unite his two dental offices under one brand while also leaving room for his aggressive growth goals. Their brand needed to be unique and immediately establish that Abundant Dental Care’s philosophy was to deliver world-class dental care to every single patient.
Their marketing strategy and its corresponding media channels needed to be reevaluated and integrated for Abundant to stretch their marketing budget further. Epic immediately cut direct mail print costs, and have lowered digital marketing costs as well. All while maintaining and growing the number of leads we have been able to produce.
A new website needed to be created with growth in mind. We needed to create a site that converted well for our PPC campaigns to be successful, showed how we are unique and focused on the patient so it resonated with our target audience, enabled us to add new locations as we grew into a much larger corporation, and maintained organic rankings for our SEO strategy.