As the state-wide leader in career education, Eagle Gate College and its sister school, Provo College, have always evolved as the demands for career-related education in Utah have changed. Responding to the newest direction in the industry, Epic led them into the ultra-focused education leadership position to become “the Heartbeat of Healthcare.”
Becoming The Heartbeat of Healthcare
Eagle Gate College has provided leading-edge career education across the Wasatch Front for over 30 years. When the marketplace moved towards schools with highly-focused programs, Eagle Gate partnered with Epic Marketing to leverage their award-winning and nationally certified healthcare education programs to create their new brand identity and promote their newly-defined focus on healthcare careers. Transitioning from a broad variety of career programs to an exclusive few “core” programs was a timely evolution that reignited the brands’ enrollment numbers.
Creating More with Less
When Eagle Gate College reached out to Epic, they were seeking a partnership with an agency who understood the importance of building a cohesive brand. Right out of the gates, our goal was to create a style and design that resonated with the healthcare industry and spoke the language of current healthcare professionals. We began from the ground up, reviewing color schemes, analyzing messaging, and determining the core identity of Eagle Gate College and Provo College. We kept what was already working and integrated the newly-defined brand into their marketing materials, brochures, television ads, radio spots, direct mail, digital marketing, and more. The result we achieved was to take a holistic approach to refreshing the successful school image without reinventing the wheel of great education.
Finding Students Where They Want to Be Found
With a clear understanding of the new Eagle Gate, Epic had a clear understanding of the type of student the school wants to target. Running a strategically targeted digital marketing campaign that reached its ideal students exactly where they searched, including Google, Facebook, blogs, and remarketing ads, Epic delivered the cohesive brand messaging out into the marketplace and exceeded Eagle Gate’s goal for new student sign-ups by 28%.