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Is Your Market Unique?
“I don't think that will work in my area—my market is pretty unique,”-- Joe Average Client
While each market does in fact have unique features, there are lessons that can be learned from other similar markets, too. As we have helped over 100 clients in dozens of cities, we have learned that markets have more in common than they have in differences.
Every market has similar mix of media outlets to carry your message, including:
Is Pinterest Right for Your Business?
Growing by nearly 20 million users in just the past year, Pinterest has certainly made a splash in the social media scene. Used as a virtual pin board for organizing links through the use of images, Pinterest has become wildly popular with users who want to keep track of and find new ideas for recipes, fashion, design, tips, and more. Pinterest has experienced such staggering growth over the past two years that many are calling it "the next social media giant" along the ranks of Facebook and Twitter.
But before your business jumps on the Pinterest bandwagon, it's important to first determine if it will contribute to your company's bottom line. If you're not sure whether Pinterest would be a good addition to your social media landscape, ask yourself these questions:
Call tracking is a must have!
At Epic Marketing, we know that tracking your marketing is just as valuable as the marketing campaign itself. And the best way to track your marketing is to do it yourself—rather than relying on your customers or patients to tell you where they think they first saw your marketing message. While there are several different tools you can use to track your marketing efforts, one of the most effective is call tracking. We've written about why call tracking is important before, but how do you know if your call tracking company is giving you all the features you really need for effective data accumulation? Here are a few tips to help you know what qualities to look for in a good call tracking company:
How Does Your Site Measure Up to the Competition?
As the Internet becomes more dominant in our society, the competition in the online marketplace is constantly increasing, too. Businesses wanting to have an edge over their online competition need to do more than just have a website. A successful site should be properly designed for viewers and should be used as the center of a larger campaign for increased online visibility.
So how can you gauge how well your site is performing amongst your online competitors? Here are a few tips:
Search Engine Rankings:
Take the Guesswork Out of Medical Marketing
If you’re like most doctors, you’re always trying to see more patients—help more people and make more money. That’s the goal. So what is the best way to attract new quality patients into your clinic? How can you make that process simple and cost efficient? Well, one way is let someone capable handle your marketing efforts, making sure that the return on your investment is optimal. Do you have those people on staff already? If not, you might have a difficult time making the most of your marketing budget.
A few questions to ask yourself:
Direct Response vs. Seminar Advertising
In the medical marketing arena, we often have clients who ask us whether they should be involved in direct response advertising, seminar advertising, or both. Our response is generally that both forms of advertising can be very effective for their practice, but they should be utilized at the right time and in the correct circumstances.
Direct Response
Epic Marketing Partners with Total Practice Resources
Epic Marketing is happy to announce our partnership with Total Practice Resources, a chiropractic practice development company that aids practices across the nations with building and streamlining their practice systems. Areas where they provide the greatest assistance to practices include: coding, billing & documentation, accounts receivable & collections, team training, and implementation of systems.
What Does Your Collateral Say About Your Business?
Companies often spend hundreds of dollars to acquire a new lead. They invest in capital expenses (lease, inventory, insurance, etc.), employee training, and ultimately advertising to get the phone to ring. But studies have shown that many of those leads are squandered due to a failure to provide a cohesive, clear message to the consumer. Oftentimes, an ad provides one perception, but the physical presence of the business gives a much lower impression. Think of the last in-home service repair technician you had in your home. Did they reflect the image of the company that the advertising suggested?
Evolve Your Marketing With Your Business
The business marketplace is a constantly changing landscape, and the businesses that don't evolve with it usually get left behind. But in addition to the changes your business likely experiences on a regular basis, it's important that you don't neglect the fact that your marketing also needs to evolve with your business.
Trends change from one month to the next and your audience can become bored with the same messaging. What worked for your business in terms of marketing last month may not necessarily be what will work this month. Additionally, new technology is always changing the way we interact with the world, and consequently, changes how businesses should effectively market to their audience.
One Website or Multiple?
Is it better to have one large website or several targeted websites related to individual products or services you offer? Through our experience with clients across the nation in various industries, we have found that many businesses have multiple websites, but often are not maintained or optimized like they should be. As a general rule, it's almost always more effective to have one authoritative website rather than multiple, small sites. Why? One website is far more productive for your budget and reaching optimal rankings while also creating brand consistency,
Blog Categories
Services
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Online Marketing
Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you! |
Surveys
What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service. |
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Direct Mail
When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. |
Television
Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again. |
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Pay Per Click
Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising. |
Creative
At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do. |
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Search Engine Optimization
If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website. |
Radio
Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success. |
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Messaging
Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read. |
Campaigns
Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf. |
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Public Relations
The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company. |
Research
Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression. |
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Corporate Jingles
Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service? |
Social Media
Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media, we continue to see a large amount of success from this medium. |
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Graphic Design
First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty. Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. |
Campaign Tracking Tools
Coming soon. |
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Web Development
Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best. |
Script Writing
Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads. |
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Media Placement
In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment. |
Print
Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising. |
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Billboards
Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget. |
Brand Identity
Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster. |
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