Blog

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10 Tips for Quality Video Production

Video is rapidly growing in its influence on website conversion. Video is a quick way to convey your message, make an emotional connection with your visitor, and distinguish yourself from your competition. If a picture is worth a thousand words, then how much is a video worth? Any video is being immediately judged on content, style, production quality, and presentation.  We live in a society of instant gratification, and your visitors will bounce off your video if it is poorly executed and produced.  Most web videos see over 30% of traffic leave within the first 30 seconds.
Here are our top 10 rules for improved video production:

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The Advantages of Professional Print Management

 

Epic Marketing is proud to be able to offer our clients the collective experience of our professional print management staff, to help ensure that you will receive the best possible printed product, at the lowest possible cost to you.

You can rely on our in-depth knowledge of print vendor capabilities, specialties, facilities, equipment, and pricing. We will select vendors to bid on your print job that we know to have the ability to economically produce it based on the design parameters. We will compare multiple bids, review how the vendors intend to produce the job, and select the most efficient and lowest cost vendor, before we present pricing to you.

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Google+ Local: What You Should Know

 

If you have a local business and were ever involved with the former Google Places program, you probably noticed that a few months ago your profile was overhauled to be consistent with the new Google+ platform. In addition to the aesthetic changes, Google has been incorporating local search—previously known as "Maps" results—into the organic listings more than ever before. Without a Google+ profile, especially one that is optimized, it will be hard to survive the competition of local search as Google continues to put more importance on it. Whether you currently have a profile or are starting from scratch, here are some of the most important things to pay attention to:

Claim your profile

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Are You Marketing to Your Current Customers?

 

When most people think of marketing, they probably envision the process of gaining new customers or clients that will contribute to the bottom line of their business. But in addition to adding new customers, it's also important to pay attention to the ones you already have. The cost of keeping a happy customer is fraction of what it costs in terms of marketing dollars to gain a new one. Customer retention is a key part of any marketing strategy and certainly something that should get a lot of thought, effort, and planning. Here are a few tips about different ways to make sure your current customers remain a part of your marketing strategy:

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The World of Marketing (and the State of Advertising)

 

In talking to various clients and individuals about our industry, we find that many people are confused on the distinctions between advertising and marketing. At first glance they may seem to be one in the same, but understanding the differences can help you when developing a growth strategy for your business.

Here are some basic definitions:

Advertising - the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Marketing - The systematic planning, implementation and control of a mix of business activities (including advertising) intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products or services.

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Knowing Your Target Demographic

 

When it comes to marketing and advertising, it's not just about the number of people you can reach with your brand and message. What determines the success of your efforts is being able to effectively reach and connect with those who are most likely to respond to it. How do you do that? By finding your target demographic and crafting your messages to match their self-interests, you have a much higher chance of maximizing your marketing dollar. After all, you don't want to be throwing your money away on people that don't need, or even want your services or products.

Here are a few questions to get you thinking about your target demographic:

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How to Grow & Promote Your Business with LinkedIn

 

Often considered one of the big players in the social media trifecta, LinkedIn plays a big part in how modern companies do business. Many people are aware of how LinkedIn works for their personal resume and job prospects, but don't recognize the benefit it can have in the bigger business marketplace.  What's different about LinkedIn is that it's a social network just for business. Sure, you make connections and contacts, but it has a sense of heightened professionalism and credentials that make it a valuable tool to add to your efforts in increasing your company's brand and visibility. If you're new to LinkedIn or aren't quite sure how you can use it as a business tool, here are a few tips:

Build a Company Profile

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Quality Production: More Than Just Paper

Today I opened 5 different Christmas cards from friends and family.  As I looked at the different designs and images, I was caught up in what a difference the production made: the paper it was printed on, the way it was printed, and overall quality.  If you are trying to convey a high-end product or service, would you entrust your production to a color printer at the local copy shop?

Here at Epic, we are constantly working on production projects for our clients, from in-office materials (letterhead, data sheets, and business cards) to marketing materials (signage, ads, sales brochures, etc.). 

People who try to handle production on their own are faced with a myriad of confusing terms and options, such as:

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Collateral: Can a Pen with Your Name on it Really Get You New Clients or Patients?

 

The short answer to the question is "yes".  Your brand and your customers' awareness of what you offer are a large part of your marketing presence. To keep "top of mind" awareness, you need to be familiar to the target demographic your product and services are catered to. In order to do that, you need to be seen or heard from often. I could be as simple as a pen with your business name and logo on it, but it's usually a little more complex than that.

Epic Marketing suggests using this approach: "Get in at the beginning of the process when the consumer is gathering facts relating to her/his problem or need . . .and stay there!"

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Is Advertising on Facebook Right for Your Business?

 

When it comes to online advertising, there are seemingly endless possibilities of where you could allocate your marketing dollars. And while there are lots of options available to place online ads, you want to make sure that the outlet you choose is going to be the most successful in catering to your target audience.

Services

Online Marketing

Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you!

Online Marketing
Surveys

What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service.

Surveys
Direct Mail

When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. 

Direct Mail
Television

Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again.

Television
Pay Per Click

Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising.

Pay Per Click
Creative

At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do.

Creative
Search Engine Optimization

If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website.

Search Engine Optimization
Radio

Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success.

Radio
Messaging

Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read.

Messaging
Campaigns

Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf.

Campaigns
Public Relations

The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company.

Public Relations
Research

Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression.

Research
Corporate Jingles

Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service?

Corporate Jingles
Social Media

Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media,  we continue to see a large amount of success from this medium.

Social Media
Graphic Design

First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty.  Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. 

Graphic Design
Campaign Tracking Tools

Coming soon.

Campaign Tracking Tools
Web Development

Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best.

Web Development
Script Writing

Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads.

Script Writing
Media Placement

In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have  just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment.

Media Placement
Print

Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising.

Print
Billboards

Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget.

Billboards
Brand Identity

Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster.

Brand Identity

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