Blog

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The Gift that Keeps on Giving – Client Retention

You’ve launched your business. You’ve brought on new clients. You’re implementing an external marketing program to bring on even more new clients. And yet, you’re probably still missing out on opportunities for more revenue, and don’t even know it. Why? Because you don’t have a strategy in place to keep the clients you’ve already signed on.

Repeat business is a great way to get the most out of your marketing with much less cost and effort. You’ve probably heard that it costs less to keep a client than to find a new one, and if you haven’t heard that – well, you just did.

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How Often Should You Review Print Ad Performance?

When it comes to your advertising dollars, it’s important to have an objective evaluation of your print ad performance. Managing the investment you’ve made in your advertising is critical to the overall success of your advertising initiatives.

How often do you review your print ad performance?  Evaluating print ads is an ongoing process. The review should occur immediately following the ad run, but at a minimum on a monthly basis. This will help you gauge the effectiveness of your print ads and return on investment. 

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No More Keyword Data from Google

Prior to 2011, websites using Google’s free analytics tool enjoyed free reign of their keyword data, meaning they could see every search query their visitors used to discover their site. The data helped site owners and SEO gurus discover what terms their site was showing for, and gave them more direction on how they could improve their rankings to attract more traffic.

But in late 2011, Google started restricting that keyword data from showing when users did searches while logged into their Google account. And now in late 2013, Google recently announced that keyword data is no longer.

Why did Google do this?

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Google Hummingbird Update: What it Means for You

Penguin, Panda, and now Hummingbird? What’s the deal with all these animal names and how do they related to Google? If you’re curious about the new update that Google announced recently as the “Hummingbird” update, let us help fill you in.

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How to Promote Content on Your Website

 

Did you know that over two million blogs are published daily? No wonder it is so hard to be found online with all that Internet competition.  However, some people manage to stay above the rest; no matter how much online traffic they face.

So, how do these people do it? The answer is in the techniques they use to promote their website content.  Unfortunately many authors forget to promote their content. Whether you're publishing on social media, or generating posts for your blog, you need to give your content that extra boost in order to maximize the return you will get from the time you invested.

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The Bullseye May Not Be Your Target

We recently installed a dartboard in our office for some friendly lunchtime competition.  As we brushed up on the rules, many were surprised to note that the bullseye is not the top value location on the board.  A bullseye in standard darts is worth 50 points.  There are in fact there are 4 other locations that are worth more (triple ring 17-20 – valued at 51-60 points).  This knowledge has changed the way that we play the game.  We find that we are consistently getting higher scores than when we just were aiming for the bullseye.  A small bit of information about the game has allowed us to quickly improve our score, without necessarily getting better at darts.

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Why You Need a Landing Page and Tips to Optimize It

Why create a landing page?  A landing page serves as a link between your ad that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out a lead form or making a purchase. Often times it’s your organization’s first impression to the online community. In today’s market, first impressions are tough to overcome, especially when the competition is just one click away. A first impression is so critical to make, and usually you only get one opportunity.  In fact 72% of visitors review your website prior to completing the contact form or buying.  The old saying holds true:  you only get one chance to make a good first impression.

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Poor Selection of Advertising

Why are you advertising on the Radio?

We were introduced to a prospective client last week who is currently working with another marketing firm here in Utah. We were introduced through a mutual friend and over lunch we started talking about their business and how we could potentially help them moving forward.

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A Custom Web Application Could Be Right for Your Business

Epic Marketing designs and develops websites. Lots of them! Handsome, captivating, search-optimized, graphically rich and intuitive websites of all kinds. But sometimes special needs arise that can often best be addressed with a customized web app or tool.
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How Blogging Builds Credibility for Your Business

 

No matter what industry you are in, establishing credibility as a brand is crucial for improving business. Credibility gives potential customers or patients a sense of trust in your brand, and makes them more likely to take advantage of the product or service you offer.  Here are a few reasons why blogging could be a good strategy for your marketing plan:

Creating a Voice

Most business websites are just static content that give visitors information about the product or service they offer. Blogs, on the other hand, give businesses a chance to create a voice for their brand without having to alter the actual content of their site. Blogs by nature are much less formal, and more creativity can be used to speak to visitors in a way that's consistent with your brand.

Services

Online Marketing

Our team of online marketing professionals has years of experience in every aspect of online marketing. The bottom line is that there are people out there searching for what you have, and we can make sure they find you!

Online Marketing
Surveys

What do your customers really think of your product or service? Why not ask them? We can help see what you and your company are doing right as well as identify areas that need improvement through custom surveys. We will work with you on creating a list of very important questions that will help you improve the overall service and quality of your business. You will receive a detailed report complete with percentages, suggestions, and overall ratings. Most of our clients have been surprised at the results and have been able to adjust specific areas of their business that improve customer service.

Surveys
Direct Mail

When done correctly, direct mail has the potential to generate a huge response. We have years of experience in developing targeted lists, message content, and creative designs for all types of direct mail campaigns. We never just throw something together and hope that it sticks. 

Direct Mail
Television

Combine our creative team, script writers, and production capabilities and you'll have a TV spot that works! We pride ourselves on making your service/product stand out from the rest in a way that generates brand awareness and phone calls. We track the results so you are never guessing how effective your TV campaign is. Also, you will never have to deal with media invoices or TV sales reps again.

Television
Pay Per Click

Pay Per Click (PPC) advertising is one of the most effective ways to see immediate results online. With a well planned and managed PPC campaign, you can get a very low cost per lead for any budget. There are very few types of business that we wouldn't recommend at least a small portion of their marketing budget to be spent on this form of advertising.

Pay Per Click
Creative

At Epic the creative process is always turning and producing amazing things. We have a team of a least 5 people a any given time that are working on the creative process for each and every one of our clients. Creativity is one of the many things that make us good at what we do.

Creative
Search Engine Optimization

If you are on Google or another search engine and looking for a product or service, you find yourself clicking on websites that appear in front of you. Ever wonder how these sites get this priority and what you can do to get your website ranking there too? Search engine optimization is the practice of making your website more appealing to search engines and telling them how and where to show your website as a result of a search. We can help you get on search result pages and bring more people to your website.

Search Engine Optimization
Radio

Radio is a medium that can be difficult to figure out. With dozens of stations all claiming to have the audience you need, which one do you choose? What message will draw the best result? Don't chance it! We have proven methods to evaluate the options that will give you the most for your money. Add our script writing professionals to the mix and you have a recipe for success.

Radio
Messaging

Messaging is a critical part of what makes an ad effective. Think of the best sales person that you have have ever worked with. They weren't pushy, tacky or overbearing. They said just the right things to help you make the decision to buy from them. Just like that salesman, if the words are chosen carefully, you will be able to better persuade customers to buy from you. Expert marketers are also skilled salespeople that understand the psychology of connecting with people and helping them act on what they hear or read.

Messaging
Campaigns

Whether you are having a grand opening, new product launch, or just need generate more sales, we have just about done it all. A marketing campaign is an organized and coordinated effort to promote the sale of a certain products/service. We can give you the most for your marketing dollars as we leverage our marketing experience in your behalf.

Campaigns
Public Relations

The main purpose for public relations is to improve or enhance the public's perception of a company. Companies will often hire PR firms to develop a hard push on public relation efforts while others will incorporate good business practices on a smaller scale. Press releases, news stories, and strategic events are some of the ways that we can improve the public's perception of your company.

Public Relations
Research

Before you make any important decisions about your marketing, you must combine experience and good solid research. Research could relate to demographics, area dynamics, media, competition or a combination of them all. Conducting the right amount of research will ensure that your business is on-track with making solid decisions about what to do next and will result in a lower cost per lead or impression.

Research
Corporate Jingles

Jingles are a great way to differentiate your product from the rest of your competitors. They create a memorable impression in the customer's mind and will help improve top of mind awareness. We have a great team of artists and musicians that are very good at what they do. Next time you find yourself humming a tune in an ad, be thinking... what if that was your customer humming your jingle? Are they more likely to buy from you when they need your product/service?

Corporate Jingles
Social Media

Social media has the public hooked to their cell phones and computers. Advertising is about getting in front of people wherever they are, and social media provides a great opportunity to do that. With the ever increasing number of people using social media,  we continue to see a large amount of success from this medium.

Social Media
Graphic Design

First impressions are everything, right? How does your design reflect your corporate image? When you see your ads, collateral, or website, do you think high quality, professional, standout design? Graphic design is more than making things look pretty.  Its about accurately representing your company's values, goals and overall quality. Whether it is your website, your business card, or something else, we are committed to making sure the design of your materials matches the high quality nature of your business. 

Graphic Design
Campaign Tracking Tools

Coming soon.

Campaign Tracking Tools
Web Development

Epic Marketing builds high-impact, modern websites optimized for search engines and sales. Our unique blend of quality aesthetics, conversion optimization, and good old fashioned technical gee-whiz know-how make for a web experience like nothing you've ever seen before. You and your website visitors deserve the best.

Web Development
Script Writing

Script writing is a unique talent that, if done properly, will captivate listeners and quickly lead them to connect with your products/services. This gift combines effectively positioning products/services while gently tossing an emotional lasso around the neck of consumers without scaring them off. Script writing is most commonly used as a part of creating radio and television ads.

Script Writing
Media Placement

In every market there are thousands of different areas for you to spend your advertising budget. Each media rep claims to have  just the right vehicle that hits your demographic at just the right cost. In reality, all they care about is getting some of your money and they hope that it works well enough for you to do it again next month. Effectively identifying and placing your media each month is a part what needs to be done in order for your business to get a good return on your investment.

Media Placement
Print

Print ads continue to be a very relevant part of many businesses' marketing mix. Whether it's newspaper, brochures, direct mail, magazines, or newsletters, there are many to choose from and sift through. One or more of these print elements will likely continue to be a solid part of your advertising campaign. Our group can help take some of the guess work out of which is the best for helping you achieve your sales goals by conducting research, targeting demographics, negotiating rates and buying all forms of print advertising.

Print
Billboards

Does anybody notice billboards? The answer is yes and no. It all depends on the location, product, content, design and what demographic you are trying to reach. Thousands of cars pass them every day and it may be a great way to reach your audience. We can help you determine if this the best place for you to spend your advertising budget.

Billboards
Brand Identity

Brand continuity is something that often gets overlooked when you have a business owner wearing many different hats or a marketing coordinator with too many responsibilities. Your business should have a familiar look and feel to consumers that are exposed to your marketing material, whether they happen to see your ad in a magazine, see your commercial on TV, or see your website online. Having brand continuity makes your business more credible, increases frequency, and gets them to notice you faster.

Brand Identity

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Team Building

Meet the Newest Members of the Epic Marketing Team! Lori, Account Manager Lori joins the Epic marketing team as an Account Manager. Born and raised in Salt Lake City, she is an alumna of the University of Utah and has an extensive amount of...