“I don't think that will work in my area—my market is pretty unique,”-- Joe Average Client
While each market does in fact have unique features, there are lessons that can be learned from other similar markets, too. As we have helped over 100 clients in dozens of cities, we have learned that markets have more in common than they have in differences.
Every market has similar mix of media outlets to carry your message, including:
Growing by nearly 20 million users in just the past year, Pinterest has certainly made a splash in the social media scene. Used as a virtual pin board for organizing links through the use of images, Pinterest has become wildly popular with users who want to keep track of and find new ideas for recipes, fashion, design, tips, and more. Pinterest has experienced such staggering growth over the past two years that many are calling it "the next social media giant" along the ranks of Facebook and Twitter.
But before your business jumps on the Pinterest bandwagon, it's important to first determine if it will contribute to your company's bottom line. If you're not sure whether Pinterest would be a good addition to your social media landscape, ask yourself these questions:
At Epic Marketing, we know that tracking your marketing is just as valuable as the marketing campaign itself. And the best way to track your marketing is to do it yourself—rather than relying on your customers or patients to tell you where they think they first saw your marketing message. While there are several different tools you can use to track your marketing efforts, one of the most effective is call tracking. We've written about why call tracking is important before, but how do you know if your call tracking company is giving you all the features you really need for effective data accumulation? Here are a few tips to help you know what qualities to look for in a good call tracking company:
As the Internet becomes more dominant in our society, the competition in the online marketplace is constantly increasing, too. Businesses wanting to have an edge over their online competition need to do more than just have a website. A successful site should be properly designed for viewers and should be used as the center of a larger campaign for increased online visibility.
So how can you gauge how well your site is performing amongst your online competitors? Here are a few tips:
Search Engine Rankings:
If you’re like most doctors, you’re always trying to see more patients—help more people and make more money. That’s the goal. So what is the best way to attract new quality patients into your clinic? How can you make that process simple and cost efficient? Well, one way is let someone capable handle your marketing efforts, making sure that the return on your investment is optimal. Do you have those people on staff already? If not, you might have a difficult time making the most of your marketing budget.
A few questions to ask yourself:
In the medical marketing arena, we often have clients who ask us whether they should be involved in direct response advertising, seminar advertising, or both. Our response is generally that both forms of advertising can be very effective for their practice, but they should be utilized at the right time and in the correct circumstances.
Epic Marketing is happy to announce our partnership with Total Practice Resources, a chiropractic practice development company that aids practices across the nations with building and streamlining their practice systems. Areas where they provide the greatest assistance to practices include: coding, billing & documentation, accounts receivable & collections, team training, and implementation of systems.
Companies often spend hundreds of dollars to acquire a new lead. They invest in capital expenses (lease, inventory, insurance, etc.), employee training, and ultimately advertising to get the phone to ring. But studies have shown that many of those leads are squandered due to a failure to provide a cohesive, clear message to the consumer. Oftentimes, an ad provides one perception, but the physical presence of the business gives a much lower impression. Think of the last in-home service repair technician you had in your home. Did they reflect the image of the company that the advertising suggested?
The business marketplace is a constantly changing landscape, and the businesses that don't evolve with it usually get left behind. But in addition to the changes your business likely experiences on a regular basis, it's important that you don't neglect the fact that your marketing also needs to evolve with your business.
Trends change from one month to the next and your audience can become bored with the same messaging. What worked for your business in terms of marketing last month may not necessarily be what will work this month. Additionally, new technology is always changing the way we interact with the world, and consequently, changes how businesses should effectively market to their audience.
Is it better to have one large website or several targeted websites related to individual products or services you offer? Through our experience with clients across the nation in various industries, we have found that many businesses have multiple websites, but often are not maintained or optimized like they should be. As a general rule, it's almost always more effective to have one authoritative website rather than multiple, small sites. Why? One website is far more productive for your budget and reaching optimal rankings while also creating brand consistency,