Why are you advertising on the Radio?
We were introduced to a prospective client last week who is currently working with another marketing firm here in Utah. We were introduced through a mutual friend and over lunch we started talking about their business and how we could potentially help them moving forward.
No matter what industry you are in, establishing credibility as a brand is crucial for improving business. Credibility gives potential customers or patients a sense of trust in your brand, and makes them more likely to take advantage of the product or service you offer. Here are a few reasons why blogging could be a good strategy for your marketing plan:
Creating a Voice
Most business websites are just static content that give visitors information about the product or service they offer. Blogs, on the other hand, give businesses a chance to create a voice for their brand without having to alter the actual content of their site. Blogs by nature are much less formal, and more creativity can be used to speak to visitors in a way that's consistent with your brand.
You probably answer hundreds of media calls every year where an eager rep is trying to sell you their product or service. It may be true that some media reps have something that can actually take your advertising to the next "level," but who can you trust? How can you tell when you should spend some time talking with these reps or send them to the endless abyss we call voicemail?
Marketing and advertising can be a confusing arena for many. One of the largest sources of confusion stems from the number of companies that classify themselves as a marketing/advertising group. Under the marketing/advertising label, we see everything from major media outlets to a guy who can put your logo on a coffee mug. Obviously when a company is looking for a professional ad agency to strategize, develop, execute and report results on marketing or advertising, they are generally not looking for “Bob’s Marketing & Vacuum Repair”. However, we still see people who struggle to understand what a full-service agency entails.
Throughout our years of experience working with hundreds of businesses in a variety of different of industries, we've found that some practices or businesses have a harder time attracting new customers or patients than others. As we're worked with different clients, we've seen a trend in some key factors that can hurt advertising results. But unfortunately, these factors are often overlooked. Being aware of these factors can help you better plan for and gauge your marketing success:
In today’s culture of instant communication, people are bombarded with hundreds of marketing messages each day at home and at work, on their phones, computers, TV, and even on their commute. Whether marketing takes place with a full-page magazine ad, a small black and white ad in a local community newspaper, a 5-page website or a 120-page website, good design ultimately increases results and ROI for your bottom line.
Good design communicates your message clearly and captures the attention of your target audience. It stands out in the marketplace. On the other hand, bad design hinders communication.
So what is good design?
Good design can be found in any marketing medium and incorporates these essential ingredients: hierarchy, color, balance, contrast and space.
Commercial offset printing has been widely available for decades and has been refined to a point where incredibly intricate and colorful images can be reproduced with amazing clarity and detail, and in very large sizes and quantities. Digital printing on the other hand is a relatively new comer to the party but is based on established Color Xerographic principals common to most laser printers and copiers we use in our daily lives at the office, but this technology is usually limited to smaller print sizes and lower quantities.