Video is rapidly growing in its influence on website conversion. Video is a quick way to convey your message, make an emotional connection with your visitor, and distinguish yourself from your competition. If a picture is worth a thousand words, then how much is a video worth? Any video is being immediately judged on content, style, production quality, and presentation. We live in a society of instant gratification, and your visitors will bounce off your video if it is poorly executed and produced. Most web videos see over 30% of traffic leave within the first 30 seconds.
Here are our top 10 rules for improved video production:
Epic Marketing is proud to be able to offer our clients the collective experience of our professional print management staff, to help ensure that you will receive the best possible printed product, at the lowest possible cost to you.
You can rely on our in-depth knowledge of print vendor capabilities, specialties, facilities, equipment, and pricing. We will select vendors to bid on your print job that we know to have the ability to economically produce it based on the design parameters. We will compare multiple bids, review how the vendors intend to produce the job, and select the most efficient and lowest cost vendor, before we present pricing to you.
If you have a local business and were ever involved with the former Google Places program, you probably noticed that a few months ago your profile was overhauled to be consistent with the new Google+ platform. In addition to the aesthetic changes, Google has been incorporating local search—previously known as "Maps" results—into the organic listings more than ever before. Without a Google+ profile, especially one that is optimized, it will be hard to survive the competition of local search as Google continues to put more importance on it. Whether you currently have a profile or are starting from scratch, here are some of the most important things to pay attention to:
Claim your profile
When most people think of marketing, they probably envision the process of gaining new customers or clients that will contribute to the bottom line of their business. But in addition to adding new customers, it's also important to pay attention to the ones you already have. The cost of keeping a happy customer is fraction of what it costs in terms of marketing dollars to gain a new one. Customer retention is a key part of any marketing strategy and certainly something that should get a lot of thought, effort, and planning. Here are a few tips about different ways to make sure your current customers remain a part of your marketing strategy:
In talking to various clients and individuals about our industry, we find that many people are confused on the distinctions between advertising and marketing. At first glance they may seem to be one in the same, but understanding the differences can help you when developing a growth strategy for your business.
Here are some basic definitions:
Advertising - the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Marketing - The systematic planning, implementation and control of a mix of business activities (including advertising) intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products or services.
When it comes to marketing and advertising, it's not just about the number of people you can reach with your brand and message. What determines the success of your efforts is being able to effectively reach and connect with those who are most likely to respond to it. How do you do that? By finding your target demographic and crafting your messages to match their self-interests, you have a much higher chance of maximizing your marketing dollar. After all, you don't want to be throwing your money away on people that don't need, or even want your services or products.
Here are a few questions to get you thinking about your target demographic:
Often considered one of the big players in the social media trifecta, LinkedIn plays a big part in how modern companies do business. Many people are aware of how LinkedIn works for their personal resume and job prospects, but don't recognize the benefit it can have in the bigger business marketplace. What's different about LinkedIn is that it's a social network just for business. Sure, you make connections and contacts, but it has a sense of heightened professionalism and credentials that make it a valuable tool to add to your efforts in increasing your company's brand and visibility. If you're new to LinkedIn or aren't quite sure how you can use it as a business tool, here are a few tips:
Build a Company Profile
Today I opened 5 different Christmas cards from friends and family. As I looked at the different designs and images, I was caught up in what a difference the production made: the paper it was printed on, the way it was printed, and overall quality. If you are trying to convey a high-end product or service, would you entrust your production to a color printer at the local copy shop?
Here at Epic, we are constantly working on production projects for our clients, from in-office materials (letterhead, data sheets, and business cards) to marketing materials (signage, ads, sales brochures, etc.).
People who try to handle production on their own are faced with a myriad of confusing terms and options, such as:
The short answer to the question is "yes". Your brand and your customers' awareness of what you offer are a large part of your marketing presence. To keep "top of mind" awareness, you need to be familiar to the target demographic your product and services are catered to. In order to do that, you need to be seen or heard from often. I could be as simple as a pen with your business name and logo on it, but it's usually a little more complex than that.
Epic Marketing suggests using this approach: "Get in at the beginning of the process when the consumer is gathering facts relating to her/his problem or need . . .and stay there!"
When it comes to online advertising, there are seemingly endless possibilities of where you could allocate your marketing dollars. And while there are lots of options available to place online ads, you want to make sure that the outlet you choose is going to be the most successful in catering to your target audience.