When it comes to advertising, the thought of where the ad is going to be placed in the magazine, newspaper, mailer, or even on the computer screen is often overlooked. Of course, the type of medium you choose for your advertisements is important, but placement can make the difference between the success and failure of an ad. Understanding reading patterns and how the human eye is naturally drawn to certain areas of a page or monitor is an important factor in getting the most out of your marketing budget.
YouTube has long been known as another social media channel that businesses can use to promote their brand, but as the 2nd largest search engine (behind Google, which its owner), businesses are finding that YouTube has much more impact on their online presence than just through social activity.
More and more YouTube videos are incorporated into Google organic searches each day, and when used properly, YouTube videos can be a great way for potential customers to find you first, not just showing current customers what you do through social channels.
Customer Relationship Management, also known as CRM, is a vital part of every business. No matter the industry, every business has a group of past and current clients, as well as an audience of future clients that need to be reached. Effective customer relationship management is a strategy that spreads across all departments of a business, including everything from sales and accounting to customer service. While some businesses have an effective internal method of keeping their customer relationships organized, other businesses often miss out on new customers and profits because of their lack of detail with customer relationship management.
How CRM Software Can Help
A common question we at Epic Marketing get as another holiday season approaches is, “Should I advertise around a holiday?” As with most questions we face, there are varied opinions in the market, and this may be due to the fact that many of the scattered voices come with their own angle and each industry is unique. If you are a Christmas tree lot, then you definitely should advertise. But what about a home improvement company? Or a law firm? Medical office? In most cases, the correct decision is far more vague. Most owners know their own industry, but look to others for marketing advice. How do you choose whom to listen to? What’s best for your business?
A good receptionist is one of the most vital components of marketing for your business. Receptionists are responsible for greeting customers, patients, clients, visitors and answering phone calls. They are also responsible for managing the affairs of the office and participating in many aspects of the business. The receptionist is usually the first point of contact for a customer and they leave the customer with a first impression of your business. They are key players in bringing new customers to your business, and such, it's important to hire qualified professionals to take on these responsibilities. Once you have hired your receptionists, the most important thing you can do is to invest in them and their future with your company.
When looking to build your business and brand online, there are many trains of thought on what works best. However, one of the most common needs for websites of all shapes and sizes is a solid body of links from outside websites pointing to your site. This is also commonly referred to as off-site SEO liked we mentioned in one of our previous blog posts, SEO for Beginners. While Google also looks at your site's on-site keyword usage, another important ranking factor is the quantity and quality of other links that point to your site. Google’s algorithm is a constantly evolving entity, but the need for quality links is ever present.
The right image in a marketing piece can help convey a deeper message than you may be able to communicate in copy alone. Finding and selecting the appropriate images for marketing materials, as always, is easier said than done.
You have a few options:
1. Take the photo yourself - good luck!
2. Hire a professional photographer - can be pricey. Hopefully they are better than the wedding portfolio they showed you.
Surveys are often an overlooked solution to increasing revenue, patient retention and overall satisfaction. Whether done formally via phone, emails or in-office forms, or informally through verbal follow-up questions, surveys are important to creating a roadmap to success for any business. They help create an outside perspective of the strengths, weaknesses, opportunities, and threats of your business, rather than just having to create that SWOT analysis based on internal assumptions. Here are a few key reasons why surveys of both current and potential customers are important to your business:
If you own a business or have a website, you've probably heard the term 'SEO' or 'Search Engine Optimization' before. And even if you don't know much about it, you've probably heard that it's important. In today's marketplace, it's no longer enough to just simply have a website. To be competitive, you need to make sure people can find your website when searching for the products or services you offer. That's what SEO is all about. It's the process of optimizing your site in a way that signals to search engines that your site is one of the best results for searches related to your products or services. Better search engine rankings equal more traffic to your website, which eventually contributes to more revenue and profits.