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The Importance of Quality Score

How Important is Quality Score?

Paid search, oftentimes in conjunction with SEO, remains an essential marketing element for many businesses. This being said, it's suprising that a lot of companies don’t know what makes a campaign succeed. Of the many factors that contribute to a successful paid campaign, AdWords quality score is one of...
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How to Know If You’re Reaching the Right Audience on Social Media

When it comes to marketing, one of the biggest mistakes I see businesses make is creating a target audience that is broader than they can effectively reach. Let me explain. A friend of mine has a small business. In requesting

Three Reasons Why Every Business Should Use Google Optimize

Google has so many products and platforms it can be difficult to keep them all straight. Daydream View, Tilt Brush, Google Duo, and Google Expedition just to name a few of the more obscure ones. One of my personal favorites

The Ultimate SEO Checklist

Getting a new SEO client is super exciting! Months of hard work finally paid off. So… now what? Whether you’re a seasoned SEO expert or this is your first client, you should have a strategy and workflow for the campaign.

5 Reasons to Have a Custom Built Website

You know that awkward moment when you show up to a social event and you’re wearing the same thing as someone else in the room? At that point, you have three options: you either own it and act confident about

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