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CRO
It’s a click-happy world out there. Approximately half of the world’s internet browsers spend fewer than 15 seconds on a website before clicking out. We understand not just what keeps people on a site, but what kinds of calls to action, and design elements inspire, clicks, calls, and form fills.
Our Elevator Pitch
Getting traffic to your website is one thing. Turning those visitors into usable leads is another beast altogether. Improve your site’s conversion rate, generate high-quality leads, and increase revenue by giving conversion rate optimization the time and attention it deserves. Let Epic’s team of experienced digital marketers, designers, and developers optimize your site so your conversion-ready traffic doesn’t slip through your fingers.
CRO Process
Do you have a solid website, but are experiencing lackluster conversion rates? With a few data-driven tweaks here and there throughout your site, you could see dramatic conversion rate improvements that lead to real results to you bottom line.
Whether your business’s marketing goals include getting more people to fill out a form, download an e-book, spend more time on a page, or complete an online purchase, our CRO services can boost those numbers and increase conversions. Now let’s peel back the curtain a bit and take a look at how our marketers go about turning your traffic into leads.
Our Process
Do you have a solid website, but are experiencing lackluster conversion rates? With a few data-driven tweaks here and there throughout your site, you could see dramatic conversion rate improvements that lead to real results to you bottom line.
Whether your business’s marketing goals include getting more people to fill out a form, download an e-book, spend more time on a page, or complete an online purchase, our CRO services can boost those numbers and increase conversions. Now let’s peel back the curtain a bit and take a look at how our marketers go about turning your traffic into leads.
Hypthesis
This is when we pop open your site’s hood and find what’s causing your low conversion rate. By performing a thorough website audit, competitor analysis, and UX review, our team will get a solid idea of what parts of your site are causing lost leads. We’ll then let you know what we found and what we’ll be testing. And don’t worry, we don’t test anything without good reason and solid data to back us up.
Testing
Just ike any good scientist, we put our hypothesis to the test. But instead of test tubes and microscopes, our tools include A/B testing, heat mapping, and session recording. Our team will test, adjust, and test again. And we keep going until we see results. We know not everyone who visits your site is ready to purchase, and that’s ok. We’re looking to improve leads from every level of the conversion funnel. That’s why we look at every customer touchpoint to figure out what’s working—and what’s not.
Analysis
We trust our guts. But we trust data even more. Once the numbers come back and we’ve reviewed the results, we implement those improvements site-wide. Then guess what happens? We go back to the beginning and test new changes. Bit by bit, our team will improve your conversion rates and provide improved results with every iteration.