Advertising Platforms We Specialize In
Obviously, we’ve spoken at length about Google AdWords and Bing ads, but that’s just the tip of the PPC iceberg. Along with traditional search engine ads, we also have expertise in the following:
Image Based Display Ads
Our PPC and graphic design teams work together to create display ads that contain three vital elements:
- • Brand Consistency. More important than flashy or attractive, the ad should replicate the look and feel of the site they are about to land on.
- • Optimized for Conversion. Whether it be A/B testing or market research, we’re interested in finding imagery and messaging that not only generates clicks, but conversions as well.
- • High-Quality Aesthetic. Design, even for ads, is an art of passion. No attention to detail is spared in the creation process. If it is (quite literally) going to be on “display”, we’re going to make sure it’s work you can be proud of.
Google and Bing Shopping Ads
Shopping ads are built for conversion. Shopping ads require an image and a price which takes away any element of surprise for your clicker. Your audience can “window shop” your product and you’re only charged when they click.
Because they can immediately see the most important information about your product, (e.g. what it is, what it looks like, and how much it costs) shopping ads generally have much higher conversion rates. If you sell a physical product through your website and are not running shopping ads you are likely leaving money on the table your competitors will gladly take.
With over 1.86 billion active users, it’s no wonder that many companies view Facebook ads as a crucial part of their PPC marketing plan . Facebook’s options for PPC are both extensive and effective.
No social platform is more informed about their users psychographic and demographic information than Facebook. When you advertise with Facebook, you receive access to one of the world’s most comprehensive informational advertising databases. This allows you to segment your audience, through hundreds of different variables and in a very precise and granular manner.
Thanks to Facebook’s acquisition of Instagram, all Instagram ad campaigns are created and managed through Facebook’s Ad Manager. This means creating an audience with the same levels of granularity as Facebook but perhaps at a better price. The average CPM (cost per thousand impressions) of an Instagram ad on mobile is 19¢ less than Facebook.
Instagram also dedicates more pixel space to its advertisers than any other platform. Users are forced to scroll past your ad or engage with it. So whether the goal of your ad campaign is to drive people to your website, return them to their abandoned shopping cart or simply to provide them with a branding experience, Instagram ads comes as a highly versatile solution to meet the needs of your business.
With some unique intricacies, Twitter allows you to create a custom audience based on who users follow, how many followers people have, etc. If you’re selling Air Jordan shoes, who better to target than those who follow the verified Air Jordan’s account? No other medium makes creating or borrowing an audience more simple.
Skippable pre-roll ads on YouTube were created to facilitate a win-win for both the audience and the advertiser. If your consumer is watching a one minute video, YouTube bills the advertiser when the consumer finishes your ad or watches at least 30 seconds. These ads are designed so that users can watch ads that they feel are applicable to them and businesses only get charged for impressions they can be assured are quality.
YouTube brings an affordable audio visual solution to businesses like yours. YouTube ads look to educate and create a meaningful and impactful touchpoint with potential customers.
Growing from 37,000 members in 2009 to approximately half a million today, LinkedIn has swiftly established itself as the best advertising medium in the B2B community. Never before have businesses been able to avoid gatekeepers, and streamline their communication directly to decision makers so efficiently and at such a low cost.
Let Epic Manage Your PPC
Located in Draper (20 miles south of Salt Lake City), Utah, Epic Marketing is a full-service marketing agency that specializes in PPC. Get in touch to have our PPC team perform a brief audit and look at your PPC campaigns for issues and improvement opportunities.