First Impressions Can Make or Break Your Advertising

advertising strategy utah

Studies show it takes as little as one-tenth of a second for us to formulate a first impression. However, many business owners don’t understand that the same thing applies when it comes to advertisements. Whether you like it or not, prospective patients and customers are judging your business in a split second based on the look and feel of your advertising. In a society that is flooded with advertisements, a successful ad has to stand out and make an immediate positive impression or it will be skipped over.

Think about the highest quality business you know of. What does their advertising look like? Now, think about the worst quality business you know. What does their advertising look like? Chances are there is a big difference in how you view the two company’s advertising in terms of credibility and professionalism. Some ads probably make you assume that the business is located in a back alley, while others make you picture the business in an impressive office building.

Your ad could have the absolute best messaging and content, but your readers won’t even get that far if they aren’t first enticed by a creative look and fee. That’s why you need a professional marketing firm involved with your advertising that knows how to accurately portray your business image.

At Epic Marketing, we know how to design attention-grabbing ads. Our creative team has more than 40 years of combined experience and has helped all of our clients improve how their business is portrayed through advertisements. Don’t take a chance with your image. Call Epic today to take your advertising to the next level.

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