fbpx

The Importance of Persuasive Ad Copy

Blog post featured image

As we sit down with a new client, one of the things that we review is their advertising material. We show them examples of how persuasive Ad copy will help them get more phone calls/web traffic. We will use the pain treatment category for this blog example today (headlines, content, messaging). Keep in mind that each of the following headlines has been used in local newspapers across the country and one of them works significantly better than the rest… and we wrote it.

Can you guess which one generates the most phone calls?

1. The Changing Faces of Chronic Pain
2. Experiencing Back Pain?
3. Drug FREE, Surgery FREE, Pain FREE
4. Back Pain Sufferers find New Hope in FDA Cleared Technology
5. I am 100% pain FREE and I feel fantastic

Advertising can be your friend or your archenemy. One of the elements that will determine the success of an ad campaign is the ad copy. You must carefully choose your words and what message is the most important to convey to your target audience. If it is done properly, your ad copy will connect with consumers in a way that causes them to act.

Feeling ambitious? Read some more:

blog image

Archived

quincy, ma police department arrests, xcel gymnastics age divisions, cost of membership at skyline country club, earth gummies bulk, peconic bay medical center, rvi early pregnancy assessment unit number, abdul jalil abdul rasheed wife, amanda chu, md, the greatest man

portfolio image

Our New Partnership with Mountain America Credit Union

  As a local Utah agency, it means quite a bit for us to announce that Mountain America Credit Union has selected us as their agency partner to help them drive brand growth through their multifaceted media campaigns and marketing

Man in work uniform and hardhat building the base of a home

Contractor Advertising

Advertising Methods For Contractors Like all industries, construction is only as successful as its best marketing plan. Choosing the right blend of marketing channels through which to push your business is crucial to your company’s growth and success. Depending on