Marketing Psychology 101: How to Get Inside the Mind of Your Target Market

Blog post featured image

Getting inside the mind of your target market is not only wise, but necessary. Although your products may appeal to a large group, it’s in your best interest to focus on very specific targets. By focusing on a targeted audience, your efforts will provide a higher return on investment, increased conversions, and growth of your online presence.

Define your Target Audience

Clearly defining your target audience can help you overcome obstacles that may be harming your marketing efforts. The information you collect will make it easier to distinguish why customers buy from you.  Here are some tips to help define your target market.
• Understand your existing customers
• Research who your competitors are targeting
• Analyze your product or service
• Select specific demographics to target

Create Customer Profiles

Consider crafting customer profiles to keep up-to-date records about who your customers are and what they are purchasing. To get started, identify the demographic characteristics of your market, including age, location, gender, occupation, etc. To dig a bit deeper, identify psychographic criteria to highlight your target audiences interests, attitudes, behaviors, hobbies, and lifestyle preferences.  Gathering demographic and psychographic criteria will help guide your research and assist in achieving your specific business goals. Once you recognize and understand your customer base, your business’ likelihood of success will increase.

Contact Us Today for a Free Consultation

Do you need help getting inside the mind of your target audience to produce better results? Epic Marketing can help. Contact us today at 801-657-4383 to speak with one of our marketing experts.

Feeling ambitious? Read some more:

portfolio image

Our New Partnership with Mountain America Credit Union

  As a local Utah agency, it means quite a bit for us to announce that Mountain America Credit Union has selected us as their agency partner to help them drive brand growth through their multifaceted media campaigns and marketing

Man in work uniform and hardhat building the base of a home

Contractor Advertising

Advertising Methods For Contractors Like all industries, construction is only as successful as its best marketing plan. Choosing the right blend of marketing channels through which to push your business is crucial to your company’s growth and success. Depending on

Man in uniform and hardhat directing coworker

Website Design for Construction

Construction Industry Website Design The construction industry, like any other, relies on company awareness to land jobs. Whether it’s word of mouth, reviews on online platforms, or prevalence on the search results page, getting seen and being known is a