Salt Lake City Paid Ads
What We’ll Tell You
About PPC That
Other Agencies Won’t
Chances are, there are already people searching for the exact services or product you’re offering—use search ads to spring to the top of their results page. These customers already have the intention to buy, they just need to discover your business. By bidding on keywords that searchers are already typing into Google, we can bring all of those ready-to-buy potential customers to your site.
If you want to reach new customers on Facebook, Instagram, Twitter, or whatever new platform pops up next week, paid social ads are the way to go. Whether you want your social media ads to drive people to your site, bring them back to their abandoned shopping cart, or simply build brand awareness, paid social ads are a highly versatile solution for any business. Our data-driven paid social strategy let’s us target your potential Salt Lake City customers precisely and accurately, giving you the greatest ROI possible.
Websites that your target demographic visits are primed and ready for display ads. Through robust A/B testing and market research, we create imagery and messaging that not only generates clicks, but creates conversions as well. And since our paid ad specialists work closely with our top-notch designers, we make sure your ads are brand consistent, high-quality, and beautiful. Since your ads are (quite literally) going to be put on display, we’re going to make sure they’re something you can be proud of.
Just because your lead doesn’t convert into a sale right away, doesn’t mean they’re not worth retargeting later on. It takes leads at least seven times viewing your offer before they take action on your CTA or become a paying customer. Retargeting allows us to learn more about your consumer, and market them accordingly—while leaving the inefficiencies of traditional marketing behind. With the right channels and the right messaging, we can keep your Salt Lake City business at the top of their mind without stepping into the dangerous spammy zone other agencies swim in.
Profitability Is a Benchmark,
Not a Finish Line.
Not a Finish Line.
It’s easy for other agencies to put your account on the back burner once they’ve gotten your campaign profitable. Not us. We use profitability as a starting line. Once your campaign is generating leads and creating a stellar ROI, we’ll continue to monitor, adjust, and optimize your campaigns until we decrease the cost-per-conversion, and increase return on ad spend as much as possible.
Our team doesn’t make changes just for the sake of making changes—we let the data guide our decisions. The more an account spends on paid ads, the more data becomes available and the sooner we can use that information to optimize your ads and get you a killer ROI. At least once a week, we will monitor your account, analyze the data, and make crucial optimizations to keep your campaign running flawlessly.
Humans > Unnecessary Automation
When it comes to paid ads, we prefer to keep control of the reins instead of letting automation take over your campaign. Not to say automation doesn’t have a place in the paid ad sphere, we just want to make sure you’re getting the most out of your budget. Because Google and Bing don’t have your best interests in mind—they get paid when someone simply clicks on your ad, not when you make a sale or get a lead. You could be getting lots of clicks, but you wouldn’t necessarily be hitting your conversion goals. By having a real person controlling, analyzing, and optimizing your ads, you can rest easy knowing your paid ads are performing at optimal levels.
Helping Our Salt Lake City Neighbors
Salt Lake City’s small business scene is exploding. As a born and bred Utah agency ourselves, we love helping local companies get off the ground and thriving. Our paid ads work with Salt Lake City-native software company Smartcare has helped them get noticed in the (surprisingly) cutthroat child care industry. In only six months, our PPC and social ad strategy increased lead volume by 287%, and reduced cost-per-lead by 23%. Once those leads were caught, we nurtured them through drip and other touch campaigns to turn them into loyal customers.
So whether your business’s HQ is near City Creek, Sugar House, or Capitol Hill, let’s grab a drink and discuss how our paid ads team can help your Salt Lake business gain more leads and customers.
Let Epic Take Care of Your Paid Ad Campaigns
Located in Draper, Utah, Epic Marketing is a full-service marketing agency that specializes in paid ads. Get in touch to have our digital team perform a brief audit to see if your paid ad campaigns have any issues or improvement opportunities. Epic will analyze your needs, audience, and options to create a customized paid ads proposal to get you the best bang for your buck.