Should I Hire an Agency or Internal Marketing Team?

When In-House Marketing Makes Sense

When considering the benefits of hiring a marketing agency vs. benefits of an in-house staff, there are a few key points to consider. First, consider your business size. Large businesses with 150+ employees, or a staff of 50+ sales positions should definitely have an in-house marketing department. With that said, it is quite common to hire an outside agency in conjunction with an in-house team to maximize efforts.  Other important in-house factors are targeted product and service familiarity, staff control, and software control.

A Marketing Agency Can Take Your Business to the Next Level

Most successful marketing agencies have an internal team of 15 to 50 people with a wide array of skill sets. Within that skill set are graphic designers, creative directors, account managers, and sales managers who together, are a team of awesomeness dedicated to seeing your business succeed! From negotiating with media outlets, to creating cutting edge design, a marketing agency can take your business to the next level.  Media outlets appreciate a good marketing firm, and with that come volume discounts and freebies which are passed on to you.

This also means you can eliminate your cost of employing marketing personnel. In addition, you won’t need to manage the operational duties of marketing production. Instead, you get to focus on other important aspects of your business, and leave the marketing to a diversified team of professionals.  In the chart below, it details the annual cost of one senior, middle, and entry level marketing employee including software, salary, and benefits. By hiring a marketing agency, your average annual spends would make more sense considering the package that comes with it.