The Importance of Aesthetics and Usability in Web Design

usable web design

Web aesthetics and usability play important roles in determining the success of the website. Finding the correct balance between the two subjects isn’t always an easy task due to their contrasting nature. Although websites might be delivered by machines, they are meant to be used by people. Therefore, people should be your priority at every phase of design and development.

Defining Aesthetics

Aesthetics is known as the set of principles guiding the work of an artist, including color, contrast, graphics, and layout. A website’s aesthetics can influence a brands credibility and perception. In fact, studies have shown a clear link between solid design and site credibility.  Furthermore, the implementation of design principles affects the overall experience of a website and defines the quality of the web designer.  A pleasant and smart design allows the user to have a positive experience.

Why Usability is Important in Web Design

A majority of people today value usability more than good looks. There’s no doubt usability is necessary for a website to be successful. A website should allow your visitors to understand your services or product as quickly and easily as possible.  Users no longer accept websites that are slow to load or difficult to navigate. In fact, the usability of a website can either make or break your online success.

Let Us Help Your Business Reach its Full Potential

Creating great experiences on the web typically comes down to engagement and attention. At Epic Marketing, our team of expert marketing professionals can provide your business with an aesthetically pleasing and usable website. Contact us today at 801.657.4383 for a free consultation. Our marketing experts will help your business reach its full potential.

 

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