Solar makes sense
With an abundance of competitors in the solar market, content strategy was critical to the success of Auric Solar. In collaboration with Auric Solar, Epic Marketing identified and defined key messaging based on the unique value proposition of making the switch to solar easy and affordable.
This messaging directly influenced the clean and simplistic design aesthetic emphasizing the ease and friendly approach that Auric Solar brings to solar panel installation. A full media strategy that included television, radio, and print positioned Auric Solar as the premier solar installer.