Auric Solar’s Branded Digital
Auric Solar’s Branded Digital
How does Auric Solar harness the potential of it’s brand?
For years Auric Solar had operated under a purchased third-party lead model. Sure, it provided predictability to a certain extent: spend a certain amount and get a certain amount of leads. But it also created some serious challenges. How does the solar power provider turn quantity into quality leads that convert? And how can they create brand loyalty and long-term brand awareness that moved them away from needing paid leads in the first place. There had to be a better way.
Our Approach
PPC, SEO, Paid Social, Display, Video
With a heavy focus on branded digital campaigns, we developed a strategy to use digital and other media to develop direct leads that would then be nurtured through drip and other touch campaigns.
Results
Epic dramatically lowered Auric’s cost per lead (CPL) while significantly increasing their show and close rates. As consumers became familiar and comfortable with the brand, the sales process ran smoother and quicker. As ancillary benefits, Auric Solar’s social media followers grew by over 425% and overall organic web traffic increased by 46%.
