PPC, SEO, Paid Social, Display, Video
With a heavy focus on branded digital campaigns, we developed a strategy to use digital and other media to develop direct leads that would then be nurtured through drip and other touch campaigns.
Epic dramatically lowered Auric’s cost per lead (CPL) while significantly increasing their show and close rates. As consumers became familiar and comfortable with the brand, the sales process ran smoother and quicker. As ancillary benefits, Auric Solar’s social media followers grew by over 425% and overall organic web traffic increased by 46%.