How can cloud storage newbie CrowdStorage compete with Big Data’s big dogs?
When you’re a startup in the cutthroat data storage industry, you’re up against some stiff competition. Amazon, Google, and Microsoft are giants in the cloud storage space. But as we’ve seen time and time again, Utah’s Silicon Slopes can hold its own against Silicon Valley.
VC-backed SaaS company CrowdStorage provides a distributed cloud storage solution with better security and data durability than larger cloud providers. Their products, Device Backup and Polycloud, provide safe data storage for nearly half of the price of their competitors.
CrowdStorage needed a partner who could pull off an aggressive organic digital campaign and make their business impossible for customers (and competitors) to ignore.
Enter: Epic Marketing.
A Silicon Slopes-worthy Organic Approach
When your core product is competing for space against the likes of Amazon, Google, and Microsoft, you need to find what sets you apart. For CrowdStorage, it’s their innovative distributed data storage solution and affordability. By focusing our search engine optimization efforts, keyword research, and content creation around those key points, we set CrowdStorage up for organic success early on.
Working closely with our design team’s creative efforts, Epic’s digital team created an aggressive organic digital campaign. Focusing on SEO, high-quality content and copywriting, and digital PR as key organic pillars, we began to engage customers, increase brand awareness, and nurture leads.
Down the Research Rabbit Hole
As part of a larger digital strategy that included paid ads and email automation, organic efforts played a key part in our overall success. We started with a deep dive into CrowdStorage’s business, the data storage industry, and brand competitors. Our brand identity research helped us identify relevant audiences, keywords we wanted to target, and content that would bring high-quality leads.
Content Creation & Outreach
As a tech startup still figuring out its product ecosystem, we knew CrowdStorage would benefit from a flexible content strategy that could pivot as its brand story developed. That means focusing on creating evergreen site content that cements them as an authoritative industry leader.
Our digital team didn’t stop at optimizing helpful, on-site content. Epic’s outreach specialists and digital PR pros earned our client natural backlinks from high-authority publications across the industry. This boosted their rankings in Google’s SERPs, got the CrowdStorage name out in the world, and made their site a reputable resource.
Organic strategies take time, effort, and patience to get right—but it pays off in the end. Epic’s digital team proved to be the partnership CrowdStorage needed to get their brand noticed naturally and their product off the ground.
In just one year, our digital team successfully moved the needle in key organic numbers and even broke the coveted 10X metric ceiling. Epic’s strategic SEO work increased website users by 1,079% and pages per session by 119%. Our helpful informative on-site content—combined with our digital PR efforts—brought a 1,121% increase in new users and kept visitors on their site 527% longer.
Need an organic SaaS-focused digital strategy?
Whether you’re looking to capture higher quality leads, expand your audience reach, or build up your content library, our digital team can craft a custom organic digital marketing strategy that gets your business noticed. Let our experienced digital team help you grow your sales and your brand.