Eagle Gate College Omnichannel Strategy
Eagle Gate College
PPC, SEO, Paid Social, Display, Video
Well-versed in omnichannel messaging and tracking, Epic gave Eagle Gate a single, comprehensive—and accountable—marketing partner that could fulfill any advertising need they could come up with. We developed a complete marketing strategy for the school that enlisted a variety of digital channels to target their core audience demographics—complete with the ability to actively track what was working for future enhancements.
Enrollments increased while Eagle Gate’s cost per acquisition (CPA) decreased significantly. The school saw a significant increase in overall traffic, conversions, and student enrollment as we quickly set-up and optimized finely targeted campaigns that reduced the cost per lead by over 50%. And by understanding and controlling the overall strategy and the implemented tactics, we could also quickly analyze and adapt based on the original hypothesis and the subsequent results.