When Lakanto, a leading name in the natural sweetener industry, decided to launch their new gamer-changing Monk Fruit + Allulose Sweetener Blend, they turned to Epic Marketing for a brand launch campaign that would make a splash.

The introduction of the Allulose blend represented a significant expansion of Lakanto’s product line that required a lot of investment — making it a risky endeavor. So a successful launch was critical to the future of the brand. From the beginning, our goal was to meet the moment and go big, creating a comprehensive campaign that highlighted Lakanto’s dedication to innovation and quality through this new product.

At Epic Marketing, we crafted a strategy that covered every angle of the launch, ensuring maximum impact across all channels. Our approach was holistic, involving digital marketing, SEO, social media, and comprehensive content creation.

We started by building a strong digital presence. Our team launched tailored ad campaigns across Facebook, Google, TikTok, and Pinterest with content centered around the idea of a birthday party/celebration, building excitement ahead of launch and letting consumers know this was a product worth celebrating.

Then we developed retargeting strategies to re-engage existing customers and improve conversion rates. Partnering with influencers and content creators helped us add authenticity and reach niche audiences.

Next up: SEO. To boost online visibility, we conducted thorough keyword research, identifying high-volume search terms. We developed and optimized content, including blog posts on topics like “Baking with Allulose,” “What is Allulose,” and “Allulose as a Keto Sugar Substitute.” These posts provided valuable information, improving search engine rankings and driving organic traffic to Lakanto’s website.

Taking things further, we also  made strategic updates to the Lakanto website to highlight the Allulose Sweetener across the site, ensuring maximum visibility. 

Finally, email marketing campaigns including a series of teaser emails, a detailed launch announcement, and follow-up emails were added to the mix to complete a well-rounded, thorough marketing strategy ready for launch.

The three-month campaign exceeded all expectations and pushed Lakanto to new heights. 

• Overall sales increased by 60% compared to the previous period. 
• Paid digital channels (Facebook, Instagram, and Google) saw sales growth of over 100%. 
• The Allulose blend became the top-selling product for Lakanto. 
• Our organic content strategy was particularly successful, with sales increasing by 49%.